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BETTER BUSINESS WITH BRITAIN

BETTER BUSINESS WITH BRITAIN. by Tony Burrows, EBS. Unlocking Business Potential in the UK Market. EBS – the company. Founded in 1991 Over 250 Nordic companies helped - mostly SMEs - some subsidiaries of public companies - typical client between 20 and 150 employed

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BETTER BUSINESS WITH BRITAIN

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  1. BETTER BUSINESS WITH BRITAIN by Tony Burrows, EBS Unlocking Business Potential in the UK Market

  2. EBS – the company • Founded in 1991 • Over 250 Nordic companies helped • - mostly SMEs • - some subsidiaries of public companies • - typical client between 20 and 150 employed • Want control of own operation in UK • Founded UK Business Club

  3. United Kingdom – economic facts • The world’s 4th largest economy • 59.6 million population • 30 million people live within 2 hours by car from most major cities • UK has over 40% of all inward investment into EU • UK receives 8% of all worldwide Foreign Direct Investment. Only USA receives more

  4. Population in Millions UK : 59.6 UK & Republic : 63.2 Scotland 5.1 North West 6.8 North East 2.5 Yorkshire & Humberside 5.0 Northern Ireland 1.7 East Midlands 4.2 Republic of Ireland 3.6 West Midlands 5.3 Wales 3.0 The East 5.5 South West 5.0 South East 15.5

  5. Households • There is a growing number of households in the UK Number of households (millions)

  6. High Employment • The UK has a rising number of people in work, earning money, and buying products Millions

  7. Disposable Income • Free income after tax and housing costs GBP

  8. Factors for Success • Large market – treat it seriously • Identify benefits of your product in target markets • London v regions • Reseller v own operation • Do not assume • Think local • Keep control

  9. The Brits and doing efficient business with them • Dress • People • Politics • Payments – cheque v bank giro • Decision making process • Negotiation skills • Language • Travel and time

  10. In Summary • The UK:- • Large market • Traditionally friendly to Scandinavian region • Strong and stable economy • And, through EBS and our UK Business Club colleagues, accessible at low risk

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