Course Schedule MMIT

Dec 07, 2025

10 likes | 123 Vues

This course explores fundamental concepts of international marketing, including motivations for internationalization, organizational design, and strategic frameworks such as the 7-Ps, 5 Forces, PEST, and SWOT. Assignments cover research into the wine and beer market in Costa Rica, market segmentation, modes of international business with a focus on importing/exporting, as well as an examination of franchise opportunities in the Czech Republic. Additional topics include branding, cultural theories in marketing, distribution channels, and a case study analysis of Zara and Airbus.

1 international marketing 2 market segmentation 3 cultural theories 4 distribution channels 5 wine market research 6 franchise opportunities 7 case studies 8 strategic frameworks text

nigel

Télécharger la présentation

Course Schedule MMIT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Course Schedule MMIT 1. what is marketing, motives for internationalization, international strategy, international organizational design, 7-Ps, 5-Forces, PEST, SWOT assignment for next class: research the wine/beer market in the CR 2. typology of world markets and market segmentation assignment for next class: read the case study 3. modes of international business, focus on importing/exporting assignment for next class: find and understand at least 10 franchises in at least 3 different industries which are operating in the Czech Republic 4. brands and franchising assignment for next class: read about Hofstede's dimensions and do the self-evaluation 5. cultural theories and marketing assignment for next class: prepare for exam 6. Distribution channels, case study on Zara and Airbus final exam