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Engaging College Students: Creative Recruitment Strategies by Oklahoma Blood Institute

Explore innovative recruitment strategies from Kristi Johnson of the Oklahoma Blood Institute. This guide emphasizes the "Top Three 'F' Words" in college recruitment: FREE, FOOD, and FUN. By following the ABCs of recruitment—creating themes, publicizing events, and attracting students—you can ensure a vibrant presence on campus. Utilize diverse advertising methods such as campus newspaper ads, social media, and engaging themed blood drives like "Life-Saving Luau" or "Pizza for a Pint." Build community involvement, ease fears, and create lasting impressions that keep students coming back.

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Engaging College Students: Creative Recruitment Strategies by Oklahoma Blood Institute

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  1. Oklahoma Blood Institute Creative College Campus Recruitment Kristi Johnson

  2. Oklahoma Blood Institute Creative College Campus Recruitment Kristi Johnson

  3. The Top Three “ F ” Words in College Recruitment • FREE • FOOD • FUN

  4. It’s as easy as,ABC….123…. Always Be Creative 1st-Create Theme and find Sponsor 2nd-Publicize drive 3rd-Recruit

  5. This is how we do it….(ABC’s) • Make Your Presence Known • Keep Students Coming Back • Campus Sponsor Groups • Outside Partnerships

  6. EXTRA!!! EXTRA!!! READ ALL ABOUT IT…. • Display Ads in Campus Newspaper • Specialized Email Templates • Sidewalk Chalk • Myspace & Facebook • Flyers • Table Tents

  7. Announcements Create A Lasting Impression… Pizza Delivery Luau Dressed Attire • Greek House Formal Dinners Special Campus Events • Residential Life Dorm Floors Student Commons Area • Sporting Events Classrooms

  8. Keep Them Coming Back… • Themed Blood Drives • WANTED • Cowboy Silhouettes with coban • DONOR HERO CHALLENGE • Guitar Hero Game, Rock star decorations • LIFE SAVING LUAU • Smoothies, Lei’s, Grass Skirts • PIZZA FOR A PINT • Favorite College Pizza, Pizza Shaped Flyers

  9. Keep them Coming Back… Consistency Times and Locations Familiar Faces Recruiters at drive & similar outfits

  10. Campus Sponsors • Residential and Greek Life • Student Union Activity Board • Athletics • Advertising Club • Event Committee’s • Individual College Ambassador’s • Minority Groups • Charles Drew • Native American • Cultural Club

  11. WHY IT HELPS Its associated with “ Fun ” Helps to ease fear to get incentive Something students want, but wouldn’t buy Shows community support & involvement Gets the sponsor a “ foot in the door ” Continued support = Student awareness Community Sponsors

  12. Something To Talk About ??? Open Discussion

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