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Running a Successful and Profitable Nature Store

From humble beginnings to our flourishing own space, catering to all, especially children. Learn what makes our refuge special and the key factors in choosing merchandise for a successful store that thrives year-round with varied visitors. Discover how to attract customers, source new merchandise, and the legacy of our hero, Art Krival.

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Running a Successful and Profitable Nature Store

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  1. Running a Successful and Profitable Nature Store

  2. Humble Beginnings

  3. We continue to grow

  4. Finally, Our Own Space

  5. Our Current Space

  6. Our Children’s Section

  7. Who are your customers?

  8. What do you want them to learn about your refuge?

  9. Do people visit your refuge to see a particular bird or other animal?

  10. Does your Friends Group have a logo? Does the refuge have a logo?

  11. What can you put your logo on?

  12. Who Determines What to Carry? Store Manager Bookstore Committee Refuge Staff

  13. How to Determine What to Carry • Size of Selling Space • Number of Visitors • Minimum number to purchase • Storage Space Available • Seasonal visitors or Year round • Remoteness of Refuge

  14. Size of Selling Space • Think Beyond Books: Folding Guides, Bookmarks, Post Cards and Note Cards • Is there room for a spinner rack? These can hold lots with a small footprint • Invest in adaptable fixtures • A wall of slatwall can be adapted many ways

  15. Number of Visitors • Visiting Public • School Groups • Birding Groups • People looking for the restroom

  16. Minimum Number to Purchase • Not all items require a large minimun • Order books from distributors • Order pre-designed t-shirts with namedrop • Group purchases with other refuge stores

  17. Storage Space Available • Do you have storage space within the store? • Does the refuge have a secure empty room or closet that you can use? • Can you use a storage shed on the refuge? • The closer the storage to the actual store the better

  18. Seasonal Visitors or Year Round • Does your visitation vary from month to month? • Do you have special events?

  19. Remoteness of the Refuge • Are You in the middle of nowhere or close to other businesses? • Do visitors hike or bike trails? • Will they need water to keep going? • Will they need sunscreen or mosquito repellant?

  20. How to Bring Customers to Your Store • Refuge Events • Friends Group Newsletter • Guest Speakers • Author Events • Website • Email Notice

  21. Refuge Events

  22. Friends Group Newsletter

  23. Sometimes natural events block visitors

  24. So I started a Lecture Series

  25. Author Events

  26. Website

  27. Online Store

  28. Email Newsletter

  29. Ways to Find New Merchandise • Trade Shows • Browse Publisher & Distributor websites • Visit Other Nature Stores & Websites • Build relationships with sales reps

  30. Trade Shows Association of Partners for Public Lands Southeast Independent Booksellers Association

  31. Use exhibitor lists Museum Store Association APPL Trade Show

  32. Publisher & Distributor Websites Houghton Mifflin Harcourt Sunburst Books

  33. Visit Other Nature Store & Websites

  34. Build relationships with Sales Reps They will help in your search for new merchandise • Publisher Reps • Commission Reps • Distributor Reps • Gift Reps • T-Shirt Reps

  35. The Possibilities are Endless

  36. Art Krival– Receiving his award for 5500 hours The hero of our story April 30 1923 – April 7 2010

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