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If you have not already done this…

Find resources for business research at Cook Library, Towson University. Gain insights on industry perspectives, market share info, and more. Explore internal and external sources for Comcast and Higher Achievement organizations. Contact reference librarian for assistance.

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If you have not already done this…

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  1. If you have not already done this… • Business Research Self-Assessment • http://www.surveymonkey.com/s/52RR5J3 • Thanks!

  2. Research SessionMNGT 481 – Prof. Kiyatkin February 2010 Ms. Shana Gass, MSLS sgass@towson.edu Reference Librarian Cook Library, Towson University

  3. This presentation • http://www.tinyurl.com/mngt481feb2010

  4. Cook Library Management Subject Gateway • http://cooklibrary.towson.edu/management • See also: Communications, e-Business, Human Resources, Education Or from Cook Library Homepage

  5. Links to all library databases

  6. Comcast: Internal • Annual Report / 10-K (company web site) • Conference Call transcripts(123Jump.com/Factiva db) • Company Profile (ex: Hoover’s in Lexis Nexis Academic db) • SWOT by Datamonitor(Business Source Complete db) • Business news, analysis, interviews…“Big 4 business article databases” • Business Source Complete • Factiva • LexisNexis Academic • RDS Business Suite

  7. Comcast: External (Industry Perspective) • Standard & Poor’s NetAdvantage, Industry Surveys • Broadcasting & Cable • journal in Business Source Complete/Factiva databases; yearbook in Reserves • Trade association web sites • Trade journals (in dbs) • SWOT by Datamonitor(Business Source Complete database) • Business, technology & broadcasting news (Big 4 databases; Communication & Mass Media Complete; FAITS)

  8. Industry: Market Share Info! • Market Share Reporter – 2-book set in Reserves • RDS Business Suite database > TableBase section

  9. Industry Info: You Gotta See This Book • Broadcasting & Cable Yearbook • It’s in Reserves in the library • Industry Overview, TV, Cable, Satellites… • Market info • Programming, Technology • Associations • Law & Regulation

  10. Comcast: General External • Regulation & Policy • FCC.gov • USA.gov [government portal] • CQ Researcher & CQWeekly[library databases] • Demographics & Other Data • factfinder.census.gov & www.census.gov • Technology • www.pewinternet.org

  11. Higher Achievement - Internal • Higher Achievement • Guidestar.org[nonprofits info- free registration] • News searching in library news databases: • Baltimore Sun • Washington Post • Factiva • Lexis Nexis Academic • Also Citypaper.com

  12. Higher Achievement - External • Baltimore City Public Schools • MD State Department of Education • US Department of Education • National Center for Education Statistics • http://www.nea.org & other professional orgs • CQ Researcher database • Local & national news • Education databases: • ERIC & Education Research Complete

  13. External: Competing Tutoring Services & Other Volunteer Opps • For-profit • Usual suspects: Business dbs + Education dbs • Trade org: http://www.educationindustry.org • Non-profit • Guidestar.org • Maryland Non-Profits • Foundation Center • National Center for Charitable Statistics

  14. More Industry Perspectives • Non-profits as an industry: • Academic Search Premier db • Maryland Non-Profits • Foundation Center • National Center for Charitable Statistics

  15. External - General • Good “industry info” will lead you to clues for general external information • Try overviews of urban education • National Urban Alliance for Effective Education – good links • News searching • Demographics: American Factfinderfrom US Census & Baltimore Neighborhoods Indicators Alliance

  16. Questions? …feel free to contact me! Shana Gass (410) 704-2395sgass@towson.edu*preferred Or any reference librarian:Cook Library Web Site > Ask a Librarian for options

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