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Digital Marketing Course

Pace Career Academy provides best opportunity to grow your career with proper guidance to nurture your future, with 24 modules in Digital Marketing training from industry leaders.

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Digital Marketing Course

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  1. SEO SEARCH ENGINE OPTIMIZATION

  2. What is SEO?  It is the process of optimizing structure, design and content of your website in order to increase traffic such way that your website can index at the top results of SERPs.  It also boost your search engine ranking with its various promotional activities.

  3. Importance of SEO / Why need SEO  Its free Advertising and long term  Promotion / Advertising of your products /service  Brand Awareness  Increase number of visitors ( drive users and customers) through organic search traffic  Increase and Maintain search engine ranking of your website  “More Traffic - More Money”

  4. Google Stake in Search

  5. What is Website?  website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.  Structure of website, creation of wordpress sample website  Website URL , Html  Header : Title , Descriprtion,  Body : actual content of webpage  Footer  Sitelinks  Google webmaster tool & website verification  Create sitemap,

  6. SEO Strategy  Research desirable keywords and search phrase  Identify search phrase to target, it should be relevant to business  Optimize website with proper focus keywords  Study competitor websites and search engine  Implement quality link building  Add quality content  Constant monitoring of rankings for targeted search terms.

  7. How does google rank page?  Keyword usage  Site structure  site speed  Time spent on site , Bounce rate  No of inbound links  Quality of inbound links

  8. Types Of SEO Techniques  White Hat SEO: follow search engine (mainly Google) guidelines. Some white hat SEO techniques include high quality content development, website HTML optimization and restructuring  Black Hat SEO : exploits weaknesses in the search engine algorithms to obtain high rankings  Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

  9. Types of SEO  On-page SEO Optimization  Off-Page SEO optimization

  10. ON-Page SEO Optimization:  It refers to settings you can apply on your website so that it is optimized for search engines.  On-page SEO important Factors:  Having optimized Title and Description tags  Keyword frequency in url, Body text and Headlines  Proper URL Structures  User friendly navigation (breadcrumbs, user sitemaps)  Text Formatting (use of h1,h2,bold etc)  Image optimization (image size, proper image names, use of ALT tag)  User friendly 404 pages  Fast loading pages  Mobile Friendly pages

  11. Off-Page SEO Optimization: Why need Off-page optimization?  used to improve the position of a web site in the search engine results page (SERPs)  Increase in Rankings  Increase in PageRank  More exposure to your business

  12. Off-page SEO Activities  Search Engine Submission  Business listing  Directory Submission  Social Media listing  Classifieds Submission  Image submission,  Infographics submission  Article submission  Social Bookmarking  Blog commenting  Forum submission  Question Answer submission

  13. A Quality Backlink features  Incoming links from higher page rank  Use of different anchor text  Use do follow links  Having backlink from relevant site  Avoiding Black hat seo  High trust  Good domain authority

  14. Google Updates/ Algorithm  Panda: is part of the algorithm that is specific to the quality of content  Penguin :is specific to the quality of links  Hummingbird :handling conversational search queries accurately  AMP : must have mobile sites

  15. Thanks !!! Pace Career Academy

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