DON’T LET YOUR ROUTINES

2. DON’T LET YOUR ROUTINES IMPRISON YOUR THINKING

4. 18th Century…Agricultural Age (farmers) 19th Century…Industrial Age (factory workers) 20th Century…Information Age (knowledge workers) 21st Century…Conceptual Age (creators, inventors, visionaries, designers, story-tellers and empathizers)

5. YOU NEED... IDEAS to succeed or to maintain a level of success. To create, to change, to grow and to excel. You need ideas to improve operational efficiency and save money, ideas for new products and services that give more value to your clients. Ideas for marketing to sell your products more effectively. You need ideas to stand apart from the competition.

6. Creative Thinking • In today’s business world, creative thinkingand Innovationare more important than ever. More and more success is determined by our abilityto come up with new ideas,innovative and creativesolutions to opportunities. It’s all about thinking differently and more often than not we just need a bit of prodding to do just that.

7. Why is creativity and innovation so important to your business? Because it drives growth, generates new ideas, creates breakthroughs and brings to the world something that didn't exist before. An innovative work environment instills energy in people, allowing them to be creative and, in turn, inspiring others. It's a cycle of success!

8. Dreams drive our Creativity! "We are a company that always takes on new challenges and provides joys and excitement beyond imagination. We build upon our collective creativity and ingenuity. " Takeo Fukui, President and CEO HONDA

9. Return on Investment • The Wall Street Journal reported that a two year in-house creativity course at General Electric resulted in a 60% increase in patentable concepts. • Participants in Pittsburgh Plate Glass creativity training showed a 300% increase in viable ideas compared with those who elected not to take the course. • At Sylvania, several thousand employees took a 40 hour course in creative problem solving. ROI: $20 for every $1 spent. • Hewlett-Packard invested over $2 billion in R&D in 1999, and generated more than 1,300 patent applications. Net revenue: $42.37 billion. (Source: HP 2000 Annual report) • Companies have to nurture [creativity and motivation] and have to do it by building a compassionate yet performance-driven corporate culture. In the knowledge economy the traditional “soft” people side of our business has become the new “hard” side. Gay Mitchell, Executive VP, HR, Royal Bank.

10. Because the future of your business depends on new ideas. And the future of your company's new ideas depends on the ability of your managers to establish the kind of environment in which these ideas can be originated, communicated, developed, and eventually brought to market. Pep talks aren't enough. What's needed is something very different... Creative managers

11. "Increasingly, managers and executives need to be hands-on in strengthening organizational talent and fillingthe leadership pipeline with creative people," says CCL's David Berke.

12. Companies that are successful innovators and which are able to sustain innovation over time are the ones that create a culture in which innovation can happen at any level at any time. They create a Culture of Innovation Paul Saffo Institute For The FUTURE

13. The best way to boost your creativity is to boost the communication flow between your two brain hemispheres: During the creative process, our left and right brains are focused on the problem, exchanging information back and forth in a form of a “partnership.”

15. One of the most important ingredients for a company to become a creative driven company is... COMMUNICATION.

16. Most successful companies communicate their message to their employees… not their customers.The art of communication is the language of leadership.

17. I’d rather have an employee quit and leave, then an employee quit and stay.

18. Good management, without creative effective leadership… is like straightening the deck chairs on the Titanic

19. Creative Leadership is a product of the nature of connections and relationships among the parts of the system and is dependent on choosing leadership strategies and ideas that address the challenges an organization faces. Creative solutions need not come from outside experts. They are in your organization

20. Leadership Creative teams are potentially great. They allow a group of people to capitalize on the combined creativity of the entire team. Members build on each others' ideas and push everyone to stretch their ideas. However, in order to work, creative teams need two things: 1. A variety of participants with different backgrounds and areas of specialization. 2. The right kind of leader.

21. To Achieve A Shared Vision itneeds to be... 4. Stable yet flexible to changing environments 5. Easily understood 6. Well promoted 1. Directed toward the future 2.Usable today 3. Firmly grounded in the past

22. WhatIs Creativity? An ability…to imagine and/or create something new. Thinking and behaving with both subjectivity and objectivity. It’s a combination of feeling and knowing. An attitude… the ability to accept change. A willingness to play with ideas & possibilities. A flexibility of outlook. Enjoying the good, while looking for ways to improve it. A process… creative people work to improve ideas and solutions, by making gradual alterations and refinements. They look at a problem from a number of perspectives.

23. Design Design is a combination of utilityand significance. For business, it’s no longer enough to create a product/service that’s reasonably priced and adequately functional. It must also be beautiful, unique, and meaningful. It has to reach out and trigger some emotion.

24. Creative Methods • REAPPLICATION • EVOLUTION • REVERSAL • SYNTHESIS • WHAT- IFFING • REVOLUTION • CHANGING DIRECTION • FUNCTIONAL FIXATION

25. Brainstorming is an idea generating technique. It’s main goals are... 1. To break us out of our habit-bound thinking 2. To produce a set of ideas from which we can choose

26. Ways To Improve Something • Make faster, less waiting • Provide more durability and reliability • Give better appearance • Add features, functions • Integrate functions • Make more versatile • Make lighter/heavier weight • Make smaller/larger • Make quieter • Simplify (remove complexity) • Apply to new use • Automate • Reduce cost • Make easier to use/understand • Reduce fear to own/use • Make safer • Give more performance/capacity • Make portable

27. It’s not in the budget The boss will never go for it It’s too far ahead of the times Total laughter What will people say? Get a committee to look into it If it ain’t broke, don’t fix it You’ve got to be kidding No! Don’t rock the boat We’ve always done it this way Be realistic It isn’t your responsibility Put it in writing It’s more trouble than it’s worth We’ve tried something like that before We haven’t got the manpower Let’s stick to what works Great idea but not for us It’ll never fly Don’t be ridiculous People don’t want change We’ve done all right so far We don’t do it that way here Killer Phrases

28. THANK YOU for taking the time to view this short power point presentation which represents a small part of the CCT workshop. The workshop is a full day and covers the following: • Part 2 • Creative thinking techniques • Achieving a shared vision • Brainstorming techniques and guidelines • Idea generating questions • Historical examination • Sources of blocking (Functional fixation) • Block busting techniques • Idea list of ways to improve something • What ‘iffing’ • Removing blocks to creativity • Attribute analysis and check list • Morphological Analysis • Reversal • Analogy and metaphor • Trigger concepts • Creative thinkers check list • The five senses • Part 1 • The Conceptual Age • Lateral/creative thinking, & Serial/critical thinking • What is creativity? • The importance of Design/Story/Imprint • Mind mapping • Five creative methods for producing good creative results. • Attitudes that block creativity? • Myths about creative thinking and problem solving • Mental blocks to creative thinking and problem solving • Positive attitudes for creativity • Creative Leadership/Communications For more information on hosting a CCT workshop call 905 227-5432

30. Synthesis Two or more existing ideas are combined into a third new idea

31. BY SHIFTING THE CONTEXTS IN WHICH YOU THINK ABOUT IT, YOU'LL DISCOVER NEW...

32. Brainstorming is an idea generating technique. It’s main goals are... 1. To break us out of our habit-bound thinking 2. To produce a set of ideas from which we can choose

33. Four Basic Guidelines for Brainstorming

34. Suspend judgement • Tag on • Think freely • Quantity of ideas

35. Evolution: This is the method of incremental improvement. New ideas derive from other ideas, new solutions from previous ones, the new ones slightly improved over the old ones.

36. Revolution Sometimes the best new idea is a completely different one

37. Reapplication • Look at something old in a new way • Go beyond labels • Remove prejudices, expectations and assumptions • Discover how something can be reapplied • See beyond the previous or stated applications for some idea/solution, and see what other application is possible

38. Changing Direction When attention is shifted from one angle of a problem to another... This is called Creative insight

39. Reversal The reversal method for examining a problem or generating new ideas takes a situation as it is and turns it around, inside out, backwards, upside down, etc.

40. What if? One of the major blocks to creativity is the minds firm grasp on reality. It keeps us from thinking beyond what we know to be true. “What if” is a tool for activating the right brain and freeing us from being blocked by reality.

41. Trigger Concepts A trigger concept is an idea creating technique operated by bringing an unrelated idea into the problem and forcing connections or similarities between the two

42. Sources of Blocking Functional Fixation arises when someone is unable to see beyond the historical or accepted use for an item, often identified by its name or label.

43. BLOCK BUSTING TECHNIQUES Uses for... Think of an object or an item, something fairly common like a hammer, pencil, toothpick etc and think of all the possible uses for that object other than what it is normally used for.

44. The Creative Thinkers Check Lists

45. The Five Senses 1. Touch: Feeling, texture, pressure, temperature, vibration 2. Taste: Flavour, sweet, bitter, salty 3. Smell: Aroma, odor 4. Sound: Hearing, speech, noise, music 5. Sight: Vision, brightness, colour, movement, symbol

46. Human Needs I. Physical Comfort: Food, clothing, shelter, warmth, health 2. Emotional Comfort: Safety, security, freedom from fear, love 3. Social Comfort: Fellowship, friendship, group activity Self-esteem, praise, recognition, power, self-determination, life control 4. Psychological Comfort: 5. Spiritual Comfort: Belief structure, cosmic organizing principal

47. Physical Attributes Shape Colour Texture Material Weight Hardness/Softness Flexibility Stability Usefulness State

50. Create Your Success!