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NuTrimMe: Innovative Solution for Weight Management

NuTrimMe offers a groundbreaking approach to weight management, addressing the obesity epidemic affecting 58 million Americans. This handheld device incorporates personalized software and motivational feedback, making it easier for users to achieve and maintain a healthy diet. Supported by web connectivity and existing technology integration, NuTrimMe aims to capture 5% of the market within five years, with a breakout strategy focused on hospitals, fitness centers, and general public engagement. Join us as we revolutionize healthy lifestyle choices!

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NuTrimMe: Innovative Solution for Weight Management

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  1. NuTrimMe • Mike McNaull - Project Manager • James Witham - Webmaster • Will Marfori - Software Engineer • Nan Lawson - Database Administrator • Sue Hetland - Technical Lead

  2. Presentation Overview • Societal problem • Our solution • Functionality • Budget • Schedule

  3. Societal Problem • 58 million Americans are overweight • More people are becoming overweight • Complications of obesity • $33 billion/year on weight-control • Only 2% of dieters successful

  4. NuTrimMe Is the Solution • A hand-held device • Personalized software • Motivational feedback • Customizable • Web support • Evolves

  5. Risk Mitigation • Hardware/OS modification • Costly • Not only for weight loss • Competition

  6. Some Limitations • Not a cure-all • Not a substitute for medical care • Not suited for all diets • Cannot force individuals to change their lifestyles

  7. Market Objectives • To control 5% of market within 5 years • To make NuTrimMe a household word • Break even 2 years after product release

  8. Marketing Strategies • Hospitals and fitness centers • Managed care organizations • General public

  9. Survey Results • 71% -- difficult to maintain a healthy diet • 73% -- organized diets are easier to follow • 69% -- would use a palm-like device • 90% -- comfortable with using current technologies

  10. SoftwareFunctional Components

  11. Functional Diagram

  12. Existing Technologies • To modify and integrate current technologies with our custom diet software • Internet technologies • PDAs - Handspring Visor • Palm OS • Existing databases • Profiling

  13. Handspring Visor Hardware/OS Specs • 33 MHz processor • 8 MB RAM • Palm OS, Version 3.5.2h • Cradle device for easy link with PC • Plug-and-play expandability • Size 4.8” x 3.0” x 0.8” • 16 bit active matrix backlit color display • Stylus

  14. Organizational Chart

  15. Development Resources • 21,000 Handspring devices…….. $4,200,000 • 2 Servers …………………………….$6,800 • Internet connectivity ……………….$12,940 • 27 Personal computers ……………..$40,500 • MSOffice Licenses ………………… $5,000 • Dreamweaver Web Tools …………… $600 • Office staff, supplies and space .. $2,154,392

  16. Project Manager ………………. $60,000 Electrical Engineer ……………. $40,000 2 Marketing Experts …………. $120,000 2 System Administrators …….. $120,000 8 Programmers ………………. $360,000 Technical Writer ……………… $42,000 Test Manager …………………. $50,000 4 Testers ………………………$120,000 Development Personnel

  17. Network Engineer …………….. $45,000 Accountant ……………………. $50,000 Database Analyst ……………... $61,000 Database Administrator ………. $60,000 Dietician ………………………. $40,000 Lawyer ………………………… $80,000 Doctor ………………………….$116,000 DEVELOPMENT COST $7,552,607 Development Personnel

  18. Annual Support Staff • 1 DB Administrator …………………. $60,000 • Medical Support ….………………… $206,000 • 1 Network Engineer ………………… $45,000 • 1 Lawyer …………………...………... $80,000 • 4 Programmers ………………………. $180,000 • 2 System Administrators ……………… $120,000 • 1 Project Manager ……………………. $60,000 • 2 Marketing Experts …………………… $120,000 • Overhead/Other Expenses ……………… $318,765 Cost/year…………$1,189,765

  19. Profit

  20. What Are We Asking For? • $14,000,000 • Patience

  21. Task Chart

  22. ScheduleCompletion May 2002

  23. Schedule1st Quarter • Acquiring Databases • Requirements Document • Purchase and Customize Hardware • Test Hardware

  24. Schedule2nd Quarter • GUI Design • Web Site Design • Report Design • Report Development

  25. Schedule3rd Quarter • GUI Development • Web Site Development • Report Development • Begin Software User’s Manual • Begin Test Plan

  26. Schedule4th Quarter • Interfaces • GUI Testing • Web Site Testing • Interface Testing • Verification and Validation

  27. Conclusion Fundable Marketable Profitable

  28. Say YES to a healthier lifestyle with NuTrimMe!

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