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Enhancing Your Group Sales Campaign Using Social Networks

Enhancing Your Group Sales Campaign Using Social Networks. Presented By: Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com @grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com @joeythespark. GroupTix Shows.

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Enhancing Your Group Sales Campaign Using Social Networks

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  1. Enhancing Your Group Sales Campaign Using Social Networks

  2. Presented By: Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com @grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com @joeythespark

  3. GroupTix Shows

  4. Conversations&Relationships

  5. Traditional Tools for Group Sales Campaigns • Direct Mail • Personal Followup • Broadcast Fax • Thank You Events • Email Campaigns

  6. Direct Mail

  7. Personal Followup Image credit: wireframedesign.co.uk

  8. Broadcast Fax

  9. Thank You Events

  10. Email Campaigns

  11. New social media toolsfor group sales campaigns

  12. Which should I choose?

  13. Connect with your customers on the most relevant social networks they use.

  14. Example Networks Great for connecting with music fans A social network for video game players A great site to connect with people of any interest

  15. Example Cases

  16. Facebook • Create a Fan Page to promote your venue • Highlight events and offers • Connect with fans

  17. Facebook

  18. Facebook

  19. Twitter • Promote group discounts for your events • Answer questions from potential customers • Respond to feedback during/after the show

  20. Twitter

  21. Twitter

  22. Video Sharing Sites • Extend your brand • Give customers a clearunderstanding of your show • If interesting, videos drive traffic back toyour site and encourages sharing with friends

  23. Video Sharing Sites

  24. Photo Sharing Sites

  25. Photo Sharing Sites • Extends your brand • Provides a place for official images from event can be housed and shared • Allows for easy access by your customers to images from all events in one place

  26. Local Search/Review Sites • Gives you a place to post information in a place your customers might visit instead of your website. • Provides an alternative place for customers to post reviews and information-both positive and negative about your venue and events.

  27. But what about a bad review? • Be proactive • Reach out the customer publicly • Resolve the situation privately • Comment on the resolution publicly

  28. What now?How To: Evaluate Results

  29. Social media campaigns aren’t only measured by ROI.

  30. They are measured byROE = Return on Engagement

  31. ROE Questions to Ask • Were people talking about my event? • Anyone “Like” my Facebook updates? • Did I get any “ReTweets” on Twitter? • Was my video shared?

  32. Questions?

  33. www.grouptix.net /grouptix @grouptix

  34. Follow Us Eileen Chambers, Vice President, Marketing & Sales eileenc@carolfoxassociates.com @grouptix Joe Hallissey, Assistant Account Executive joeh@carolfoxassociates.com @joeythespark

  35. Thank You! Links to this presentation will be available on Twitter.com/grouptix tomorrow.

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