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web development company in chennai

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web development company in chennai

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  1. Search engine optimization

  2. Define of seo: • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines • Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine — including Google, Bing, Yahoo and other search engines.

  3. SEO TYPES: • On page optimization: • procedure in which various components of a single web page for a given keyword or a phrase starts getting noticed by the search engines is known as On-page Optimization. On page optimization is a foundation for successful SEO. • Off page optimization: • The Off-page strategies are performed outside the website such as Link building, Social bookmarking and Social media etc.

  4. On page optimization • Title tags: • Don’t use any special character and symbols • Meta description: • Add multiple keywords • Meta keywords: • Add short tail keywords Create a schema and breadcrumbs and Add to footer • Change the image file name related to keywords and use the alt tags for keywords

  5. Use the H1 tags for title tags keywords • Don’t use HTML sitemap only use to XML site map • Create more internal link • Create a own blogger pages • Increase page speed • Check to the w3 validators checkers • Add to the keywords for URL structure don’t use • two or three keywords • Image optimization

  6. Content optimization use more keywords relevance • Highlighted the keywords use to bold tags • Add to the keywords for images • Mostly using to google fonts • Use to div class name short tail keywords • Add to the robots.txt file • Don’t use same keywords more then three keywords in same pages.

  7. Off page optimization: • Search engine submission • Directory submission • Social bookmarking submission • Classified submission • Q and A submission • Forum submission • Guest blog posting • Web 2.0 submission • Video submission • Ping submission

  8. Thank you

  9. Questions?

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