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Reality TV Vs Mobile Social Games in Asia’s emerging markets

Reality TV Vs Mobile Social Games in Asia’s emerging markets. Raja Hussain, Founder & CEO of Funspot. 23 May 2013, Singapore. 3. Reality TV. Emerging Market - Indonesia. And…. There are 79 Indonesian reality television shows made by local production companies in Indonesia.

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Reality TV Vs Mobile Social Games in Asia’s emerging markets

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  1. Reality TV Vs Mobile Social Games in Asia’s emerging markets Raja Hussain, Founder & CEO of Funspot 23 May 2013, Singapore

  2. 3

  3. Reality TV

  4. Emerging Market - Indonesia

  5. And…

  6. There are 79 Indonesian reality television shows made by local production companies in Indonesia. “Termehek-Mehek,” (Sobbing) JikaAkuMenjadi (If I were..)

  7. These shows reflect local culture, passion and sentiment. So “everyone” is able enjoy this form of entertainment.

  8. Social Games

  9. But…

  10. Indonesia 240M Population 60M mobiles will be purchased in 2013. Fastest growing android market. 114% penetration 22% of population has web access at home 65% web cafes 9% PC Indonesia is 4th largest market for twitter - Jakarta #1 city and Surabaya #6 95% of Indonesian middle class homes own a TV, with 96% watching programs daily

  11. It’s too big to ignore…

  12. What can we (the game industry) learn from the reality TV world?

  13. Reality TV-> Social Games Identify local culture and passion that can be a great context for gaming Work with TV show producers to make the game extend beyond the mobile experience Design with the lowest common denominator in mind with regard to device capabilities Make it affordable Remove payment friction

  14. Press Coverage

  15. www.thewalkingdeadplay.com

  16. Press Release

  17. Find a local passion

  18. Asia’s own poker game app..

  19. KILL M-I-L

  20. What are you going to do to make Mobile Social Games a viable form of mass market entertainment for everyone?

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