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3.02

3.02 . Explain advertising media used in the sport/event industries. ADVERTISING MEDIA. Channels of communication: Print Advertising/Publications Broadcast Advertising Direct-Mail Advertising Online Advertising (3.04) Out-of-Home Advertising Specialty Advertising.

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3.02

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  1. 3.02

    Explain advertising media used in the sport/event industries
  2. ADVERTISING MEDIA Channels of communication: Print Advertising/Publications Broadcast Advertising Direct-Mail Advertising Online Advertising (3.04) Out-of-Home Advertising Specialty Advertising
  3. PRINT ADVERTISING/PUBLICATIONS PUBLICATIONS: Materials that are printed on a regular basis NEWSPAPERS: Coupon Ad Sale Ad Informational Ad MAGAZINES: Trade Sports Special Interest Entertainment
  4. PRINT ADVERTISING/PUBLICATIONS
  5. BROADCAST MEDIA and ADVERTISING BROADCAST/ ELECTRONIC MEDIA BROADCAST ADVERTISING Forms of advertising on a Broadcast Media Radio Commercials Television Commercials Any visual or auditory form of communication using electronic technology Radio Television Internet (Pop-Up Ads, Email Ads, Social Media Ads, Banner Ads)
  6. BROADCAST MEDIA BROADCASTING SPORTING EVENTS/GAMES (3.04) Blackout Options: Broadcast of games instead of regular programming Selling Broadcast Rights: Pro teams earn revenue by permitting games to appear on TV
  7. Quiz Preview # 9 For professional sports teams, what is the main benefit of allowing certain TV stations air their games? They can reduce the time and money they spend on public-relations activities. They attract businesses that want to advertise their products. They generate favorable ratings for the TV networks. They earn revenues by selling broadcasting rights.
  8. Unit 3 Project Part 2 As the Marketing Coordinator of your Theme Park/Cinema, you are to create connections with certain media in an effort to advertise. You are to decide on specific media you will contract with to advertise for your Theme Park/Cinema: Slide 3: You are to find sources for Print Ads Newspaper Ads Find both, a local and national newspaper to contract with List advantages and disadvantages of both newspapers Magazine Ads Find 2 Magazines that target your specific market List advantages and disadvantages of both magazines Slide 4: You are to find sources for Broadcast Ads Radio Ads Find both, a local AM and FM radio station to contract with List advantages and disadvantages of both radio stations Television Ads Find both, a local and national television station to contract with List advantages and disadvantages of both television stations Continue along with Unit 3 Project Part 1. Complete and submit to Edmodo by the end of class.
  9. “You Do” Create a list of print and broadcast media available in Charlotte Radio, Newspapers, local Magazines, local TV stations (List 2 of each of the above categories) Identify the following: How often are they published/broadcasted? Who is the target audience? List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1 Create a visual with all of the above information Present to the class

  10. 3.02

    Explain advertising media used in the sport/event industries
  11. ADVERTISING MEDIA Channels of communication: Print Advertising/Publications Broadcast Advertising Direct-Mail Advertising Online Advertising (3.04) Out-of-Home Advertising Specialty Advertising
  12. DIRECT MAIL(3.02/3.04/3.05) Advertising distributed directly to the potential consumer through the mail (Catalogs, Coupon Mailers, Offers and Sales) EFFECTIVE DIRECT-MAIL MARKETING CAMPAIGNS INCLUDE A CALL TO ACTION ENCOURAGING CUSTOMERS TO RESPOND
  13. OUT-OF-HOME MEDIA Messages that reaches the customer away from home (Billboards, Airplane banners, Stadium Signage, Bus Ads)
  14. SPECIALTY ADVERTISING Promotional messages on everyday items Pens/Pencils Coffee Mugs Key Chains Most Awkward Specialty Advertisements
  15. TRENDS IN ADVERTISING MEDIA Social Media Twitter and Facebook advertising Advertising on sports uniforms NBA just approved for 2012-13 season Adapt promotional messages for International Markets Need to know different cultures so not to offend Example: Concert performers
  16. Quiz Preview #12 Which of the following is a disadvantage of using direct-mail letters as a form of promotion: The advertiser is limited to the type of letter formats that are available. The advertiser cannot be selective about who receives the letters. Many people think of the letters as "junk mail" to be discarded without opening. People usually expect the letters to arrive at specific times.
  17. Unit 3 Project Part 3 As the Marketing Coordinator of your Theme Park/Cinema, you are to create advertisements to be used for various forms of media. You are to decide on specific ideas for your advertisements used to promote the Theme Park/Cinema: Slide 5: Create a Direct Mail Advertisement You are to make a coupon mailer including 3 Offers, Sales, or Specials for the upcoming 2013 summer season. List advantages and disadvantages of Direct Mailers. Slide 6: Create an Out-of-Home Advertisement You are create a Billboard advertisement for your Theme Park/Cinema Slide 7: Create Specialty Advertisements You are to find 3 Specialty items you will use to advertise your Theme Park/Cinema. Provide a picture and describe each specialty item. Continue along with Unit 3 Project Part 2. Complete and submit to Edmodo by the end of class.
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