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The Impact of Aesthetic Advertising on Consumer Behavior: A Case Study on Adidas

This analysis by The Violet Team explores how Adidas effectively captures consumer attention through aesthetic appeal in advertising. By using imagery that conveys speed and competition, such as the comparison between a rhinoceros and a trainer, Adidas showcases the quality of its products. The study discusses what elements make advertisements effective, including catchy music, suggestive scenery, and celebrity endorsements. Ultimately, it highlights the importance of aesthetics in attracting consumers and enhancing brand perception in a competitive market.

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The Impact of Aesthetic Advertising on Consumer Behavior: A Case Study on Adidas

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Presentation Transcript

  1. Ads’Affection on consumers and customers.

  2. The Violet Team analyzes…

  3. …What does this ad suggest? • This image conveys a feeling of speed. • The rinho and the trainer are having a competition • Adidas is comparing the quality of the trainer to the strength of the rinho.

  4. Conclusion of the analysis -This brand (ADIDAS) uses aesthetics to catch Consumers’ attention.

  5. Why do ads catch our ? Catchy Music Suggestive Sceneries Scenery Speed Perfect Celebrities

  6. What does an effective ad need? -Speed -Sense of Perfection

  7. Why do we pay attention at them? -Repetition and slogans -Celebrities launch new products

  8. Why do they call our attention? -Healthy and beautiful people -Originality

  9. More advertesment. -Sensuality -Humour and surprise

  10. ://es.youtube.com/watch?v=BQT2gMkS144 This is our ad..

  11. Violet team  • Alberto royo. • Melany Águila. • Sandra Navajo. • Mario Causapié. • Laura González. • Tamara Núñez.

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