Career Clinic

1. Career Clinic Paul Wilson for CIMA, 16 March ‘10

2. Who? • Catalyst – www.pluscatalyst.co.uk • Paul Wilson – paul.wilson@pluscatalyst.co.uk • Team • Founder North East Accountancy Awards – www.accountancyawards.co.uk

3. What? • How do you sell yourself and how can you improve? • A practical, interactive session to help you refine or refresh your approach to job hunting, focussing on CV writing and interview techniques, with hints and tips that can be applied in any situation. Bring your CV and interview hat for valuable constructive feedback.

4. 1. What is selling? • Opportunity/need • Communication • Agreement • Transfer goods/services for £, p

5. 1. Opportunity/Need - You similar different Job similar Match – Progression Skills – Sideways Industry Knowledge – Sideways Entry Level – Retrain different

6. Sales funnel Volume Advertisements Press (prof., local, national) Web – ads, social media Agencies Business directories Editorial WOM Events Quality Follow up communication – type/freq. Records 1. Opportunity/Need - Employer Job

7. 5000 Companies Mean 1. Demand • Co.s looking at any given time

8. CV Writing • CV Smiles doc

9. 2. The Interview

10. 2. The Interview • An opportunity for an interviewee to ensure the potential employer feels that they are the best person that they can work with in a given role

11. Opportunity • Need – they want you! • Grasp it! • Think opportunity (vs problem) • Positive perspective • You’re the best person to tell them about you

12. What is the employer looking for? • Attitude, Skills and Knowledge • About you – beliefs/values – shared? • “How did/do you feel about? Why….” • Competencies – technical, personal and social • Your experiences – best messages • Recent and relevant

13. Personal and Social Competencies • Demonstrate to the max • Balance • Video • Commitment • Self control “Oh tell him” • List/attach/handout – words to use

14. Feeling • Feeling/emotion/senses • Messages – communication • Behaviour • Why did you move? • Body language/doing 55% • How it’s communicated 38% • What’s communicated (verbal) 7%

15. Body language • Positive • Powerful • First walk into a room • 30/7 • Move! • “Gut feel” • HSBC/Army ads.

16. How you communicate • Listening • Voice - pace, tone, inflection, accent, volume/projection, pitch • Enthusiasm, drive, integrity, control, initiative, adaptability • Pen = question?

17. Tree diagram Balance sheet Newspaper – headline/byline Prioritise Added value Response -vs- context (ie not too long!) 4 19 1 How you communicate B&V £

18. What you communicate • Human nature – positive/positive • 5 of 6 • Common negatives (egs) • Language – problem vs challenge • Turned around (opp./need) • Fine tuning vs wholesale change • Self–awareness - consciousness

19. Work • Work is about doing, a process, adding value • Service, industry/manufacturing, public • Measurable – currency, £ p

20. CV Agent Interview Interview Test Assessment Decision        Assurance (Person “Audit”) • Substantiate “who you are” and “what you do” • Reflect what like to work with • Lots to give/say = lot’s to give/do? • Present best information • Consistency • Competition

21. Strive for positive in every element Coincidence we are talking about adding value being and relationship with positive language, positive verbal and non-verbal communicative traits? Think opportunity Practice=perfect. All elements of what you do/life Bite size elements, big goals – long term view Be yourself - your best self Finance Director http://www.pluscatalyst.co.uk/search/?job=10053 Factory/Management Accountant http://www.pluscatalyst.co.uk/search/?job=10115 Commercial/Business Planner http://www.pluscatalyst.co.uk/search/?job=10096 Audit Executive http://www.pluscatalyst.co.uk/search/?job=10107 Tax Assistant (P/T) http://www.pluscatalyst.co.uk/search/?job=10105 Summary

22. Reading • Body language • Public relations theory • Communication theory • Jon Livingston Seagull, Goleman • NLP • Web eg. http://www.wikijob.co.uk/wiki/competency-based-interview