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LOONWIJZER.BE

LOONWIJZER.BE. 3 X W + 1 x H. LOONWIJZER.BE. Who What When How. LOONWIJZER.BE. Who :  target group Women: 18 – 35 year 35 – 50 year 50 and older. Choose your t arget. HOW?. Research. Research. Women: 18 – 35 year 35 – 50 year 50 and older Magazine & web!!! .

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LOONWIJZER.BE

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  1. LOONWIJZER.BE 3 X W + 1 x H

  2. LOONWIJZER.BE Who What When How

  3. LOONWIJZER.BE • Who:  target group Women: 18 – 35 year 35 – 50 year 50 and older

  4. Choose yourtarget

  5. HOW? Research

  6. Research Women: 18 – 35 year 35 – 50 year 50 and older Magazine & web!!!

  7. female press • 18 - 35 year: : Flair, Libelle, Feeling, • 35 - 50 year: Libelle, • 50 year: goed gevoel

  8. content • Small text • Not to serious but not funny • Short phrases • Use a actual fact • link between fact and your product • Prove there is a link with the target • Phone number for further contact

  9. WHAT • Present briefly your site bij mail • Ask link on their site • Adjust the text • Refer in the mail to the text

  10. Example latest campagne • Used report World Economic Forum “Measures Gender Gap” all countries • Highlight the place of the Belgian women • Make the connection with possible solutions • Propose a solution “wage indicator”

  11. Results • all site are linked • Three sites published the article or rewrote it • Two sites published the link and a small description in their magazine • Two sites have planed a interview • One site has planed a major article by release vrouwenwijzer and salary-checker in september /october • One site has chosen loonwijzer as site of the week

  12. Results Loonwijzer • Traffic • Questionnaires • Mail • Mouth to mouth (web to web) • More links • Sites ask if they may link us

  13. Keep up the good work Important • Keep in contact • Every week one new article or item on the site • Inform your network about it • Send a small mail: new on loonwijzer

  14. To do • Activate your site • Add interactive things • Use your (union) network • Go down to the floor • Press relaeses are not so interesting • Make a ppt to sell your site

  15. Interactive things Calculate your own taxes Important report by

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