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Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications Charles Studt

Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications Charles Studt Director of Product Management & Marketing April 24, 2007. Future. IP. We just received a bg order. I know, I’ll get started on it right away. I saw your IM for next week’s meeting.

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Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications Charles Studt

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  1. Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications Charles Studt Director of Product Management & Marketing April 24, 2007

  2. Future IP • We just received a bg order. • I know, I’ll get started on it right away. • I saw your IM for next week’s meeting. • My calendar has blocked out a time to discuss that later. The Future of Communications Today PSTN • Context-aware • Session, not call-based • User-oriented • Multi-modal • Hi, are you busy? • No. • I called your mobile, is this the best way to reach you? • Ring my office next time. • I wanted to talk about our meeting next week. • Can we chat later? That will be a long conversation. Bye. • Wait, we just received a big order…

  3. The Future of Voice EnterpriseData SocialNetworks WebSearch … Context • Standards-based, any-to-any connectivity • Seamless communications anywhere, any time, over any device • Communications sessions defined by user preferences, not arbitrary network boundaries • Context and relevance embedded in communications Voice 2.0 Voice TDM DeviceCapabilities Video NetworkCapabilities Signaling Text IP Codec Data Preferences Anonymity Timeof Day Caller ID Context …

  4. What % of students subscribe to your campus telecom service? Agenda • Where are we today • What’s possible • How do we get there

  5. University Telecom Service Students Faculty Staff Telecom’s Historical Role

  6. Students Students Faculty Faculty Staff Staff Today VoIP IM Wireline SMS Wireless Email University Telecom Service • Multiple, disparate networks • Varied communication formats

  7. Your competition: Today’s Environment Services • 5 digit calling • Caller ID • Voicemail • Call waiting • Call forwarding • … Services • Voice • Video • Data Network • Broadband throughout campus • Ethernet • WiFi

  8. Your Challenge • Provide reliable and high-value communications services to campus “customers” • Meet (and exceed) expectations of increasingly sophisticated users • Connect increasingly isolated communities • Knowledge exchange • Collaboration • Emergency services

  9. Who offers: voice? data? video? Agenda • Where are we today • What’s possible • How do we get there Who offers services beyond “triple play” bundle?

  10. Mobility • SMS • Media exchange • Community collaboration/notification • Public safety • WiFi • VoWiFi • Campus PBX extension • Cellular • Dual mode – VoWiFi, FMC • University client • MVNO

  11. U2.IWillFollow U2.IWillFollow content title Song publisher/ Artist owner U2.IWillFollow_01 Voice Intro U2.IWillFollow_02 Song Voice Intro Comment #1 Song U2.IWillFollow_03 Voice Intro Comment #2 Comment #1 Song U2.IWillFollow_04 Voice Intro Comment #3 Comment #2 Comment #1 Song SMS Demo Song U2

  12. Collaboration & Knowledge Exchange • Conferencing • SMS/Mobile • VoIP/virtual meeting room • Video • Collaboration • Widgets– context & relevance • Data integration • Consolidated identity/unified messaging & calling

  13. Who operates telecom services in-house? (On-site PBX, etc.) Agenda • Where are we today • What’s possible • How do we get there Who outsources one or more components of their telecom service?

  14. Path to the Future 1. Determine your focus • Consider your mission and core competencies • Do you want to be a network operator, an IT shop, or an application developer? • Offload non-critical operations for greater efficiency

  15. Path to the Future 2. Connect user “islands” • IP is the common denominator, but… • Interoperability is not guaranteed • Media encoding • Session creation/management • Consolidated user identity is critical • Comprehensive mapping of communication devices and networks (data store of record) • User preferences and availability • ENUM is the solution

  16. Sample ENUM Query Input Output h323: E.164 TN +16505259200 NAPTR Record NAPTR 10 100 "u" "E2U+sip" "!^.*$!sip:info@example.com!" 0.0.2.9.5.2.5.0.5.6.1.e164.arpa mailto: Telephone number in, IP out

  17. Consolidating User Identity ENUM provides… • A universal addressing scheme for IP • Foundation for enhanced services VoIP Wireless Wireline ENUM Email IM

  18. Path to the Future 3. Build communications development environment • No “killer” application, only the “killer” environment • Flexibility and rapid innovation are critical • Search out partners and vendors that accelerate your innovation • Complete solution offer (application/connectivity/transport) • Hosted environment to reduce risk • Community leverage • Commercial experience and feature set

  19. Network Evolution Legacy Networks Next-Gen Networks Applications Voice Data App n • Vertically integrated • Monolithic • Discrete, specialized networks • Network defines the service Value Transition has already started Signaling/Session Control Transport • Disaggregation & horizontal specialization • Abstracted network infrastructure • Commoditization of transport • Application developer defines the service

  20. VoIP Applications Environment Consolidated environment for the creation of enhanced communications applications • Applications – “Plug and play” applications easily extend basic VoIP feature set • Core Application Services – Reusable service building blocks provide abstracted access to core services required for application setup and call completion • Registry & Transport– Eliminates PSTN transport and maps legacy to IP end point domains (DIDs, cross connect, media conversion, etc.) CommunityApplication CommunityApplication Positional Voice/Conferencing Enhanced 411/Virtual Assistant Screen Pop/Web Integration Click to Call Applications Mobile Client Desktop Client CallControl API SMS/MMS API Web/Data API Location/Presence API Core ApplicationServices ENUM/LNP Registry Signaling Interworking TDM/IP Transport CODEC Translation Transport

  21. Questions? • VoEX enables the future of communications. VoEX Open Communications Platform • Global voice network • World’s largest ENUM registry • Applications development environment • Charles Studt • cstudt@voex.com • +1.650.235.8512 • VoEX, Inc. • 950 Tower Lane • Foster City, CA 94404 • www.voex.com

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