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BM0019 ICA2

This presentation explores Amway's marketing strategies, emphasizing the Societal Marketing Concept and Marketing Mix framework. With over 40 years of growth and a presence in over 80 countries, Amway focuses on satisfying consumer needs while promoting environmental sustainability. The research methodology involves a survey of 100 customers to assess their buying behavior and satisfaction with Amway products. Notable offerings include home care, wellness, and personal care products, all designed with consumer loyalty and ecological responsibility in mind.

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BM0019 ICA2

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  1. BM0019 ICA2 Marketing Presented By: Chong Kai Ling (042304Q) Lim Chee Hou (046200L) Pan Hui Hui (041203Y) Xiao Junhui (042867H)

  2. Introduction Amway is one of the leading direct-selling companies in the world. • Societal Marketing Concept • Marketing Mix • Research Methodology • Focusing on consumer Buying Behaviour so as to better target their need, wants and demand

  3. Background of Amway • Direct selling company • More than 40 years of growth • Manufacturing, administrative & distribution facilities world wide totaling more than 930,000 square meters • Over 3.6 million renewed distributors • More than 6,000 employees • 55 affiliates worldwide • Operates in more than 80 countries • More than 500 approved patents worldwide • Employs more than 400 R&D professionals and support staffs in Ada

  4. Motto of Amway • Contributes to keep the Earth Clean and Green. • Plastic bottles can be incinerate without releasing poisonous gases. • Detergent are bio-degradable • Environment-friendly The slogan of Amway is “Where Life Get Better.” Amway websites: www.amway.com , www.amway2u.com

  5. Marketing Philosophies • Societal Marketing • Satisfy consumers’ needs • Take care of environment • Direct-selling method

  6. Marketing Mix • Products are value for money (Price) Amway products can be used full strength for maximum effectiveness or be diluted to last much longer. Results: - Extremely economical cost per use - Reasonable and competitive price • Money BackGuarantee (Price) Customers are protected Results: - Promise consumers are the products are of price and quality satisfaction

  7. Marketing Mix • Home Shopping Convenience (distribution) Goods deliver to doorstep with excellent servicing. Amway service with a smile!  Results: -Direct Selling -Prevent snowball effects

  8. Marketing Mix • Extensive Range of Products (Products) • Nutrition and Wellness • Skin Care & Cosmetics • Personal Care • Home Care • Home Tech Product- Home Care .Is environmental friendly and the chemical used is bio-degradable.

  9. Marketing Mix Attractive, Reliable, Prompt Services and Value for Money (Promotion) • Purchase after purchase. • Limited period offers provided. • Promote products through words of mouth and money back guarantee.

  10. Research Methodology • Using stratified random (probability sample) • Use survey research. • Contact method plan – Face to face interview. • Sampling unit - customer • Sampling size - 100 people

  11. Finding and Analysis What Amway products are you using?

  12. Where do you heard from this brand in first place?

  13. How long have you been using our products?

  14. Why do you choose this brand?

  15. Overall, how satisfied are you with our products?

  16. Will you continue to use our products?

  17. Conclusion • Amway LOC™, chosen homecare products. • word of mouth, a powerful channel for advertising Amway’s products. • Consumers continue the usage when they are satisfied with the products. • Amway good Quality products and Excellent customer service won consumers’ loyalty • Garnered the Top choice as cleaning agent.

  18. Recommendation • Publicize in Singapore • Giving out trial packages • Improve on the effectiveness of the products

  19. Thank You!

  20. Time for Q&A Session!

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