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MS. KHIN OHMMAR MOE MS. CHALEUNEPHONE MR. KETSANA LIMMANY MR. BOUNKANE VONGKHAMCHANE

GROUP MEMBERS. MS. KHIN OHMMAR MOE MS. CHALEUNEPHONE MR. KETSANA LIMMANY MR. BOUNKANE VONGKHAMCHANE. CONTENTS. INTRODUCTION TARGET & LOCATION PRODUCTS & SERVICES MARKET Value Chain Diagram SWOT analysis CONCLUSION & RECOMMENDATION. PRAE PUN GROUP.

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MS. KHIN OHMMAR MOE MS. CHALEUNEPHONE MR. KETSANA LIMMANY MR. BOUNKANE VONGKHAMCHANE

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  1. GROUP MEMBERS MS. KHIN OHMMAR MOE MS. CHALEUNEPHONE MR. KETSANA LIMMANY MR. BOUNKANE VONGKHAMCHANE

  2. CONTENTS INTRODUCTION TARGET & LOCATION PRODUCTS & SERVICES MARKET Value Chain Diagram SWOT analysis CONCLUSION & RECOMMENDATION

  3. PRAE PUN GROUP 131/193 CHATAPADUNG ROAD, A. MUANG, KHON KAEN 40000 THAILAND

  4. INTRODUCTION • PRAE PUN = MANY KINDS OF FABRIC • IT IS WOMEN COMMUNITY BASED CLUSTER • CONNECTING 40 VILLAGES • WITH MORE THAN 200 MEMBERS • SUPPORTED BY Handicraft Center for Northeast Women’s Development (NWD) • The NWD program Beginning in 1997. • a committee of representatives RUN THE MANAGEMENT. • NWD now has only an advisory role.

  5. Organization chart

  6. OBJECTIVES TO PRESERVE AND TEACH TO OTHERS THE TECHNIQUES AND TRADITIONAL PATTERNS OF HAND WEAVING OF THE NORTHEAST. TO PROVIDE A LASTING CAREER AND STEADY INCOME FOR THE WOMEN TO ENCOURAGE THE WOMEN’S PARTICIPATION IN ALL ASPECTS OF COMMUNITY AFFAIRS WHILE THEY COOPERATE WITH ONE ANOTHER IN THE WEAVING PROJECT.

  7. TARGETVILLAGERS FROM NORTHEAST AREA OF THAILAND

  8. LOCATION VILLAGES: Ban Laokwienhak, TambonBangoom, AmphurMuang Ban Fang, TambonNonethong, AmphurNongrua Ban Huafai, TambonNachumseang, AmphurPhoowiang Ban Suksomboon, TambonNongsalao, AmphurChumpae Ban Nongthoom, TambonNachumseang, AmphurPhoowiang Ban Nongyaglaen, TambonNachumseang, AmphurPhoowiang Ban Nonethong, TambonNonethong, AmphurNongrua

  9. SHOWROOM : 131/193 CHATAPADUNG ROAD, A. MUANG, KHON KAEN 40000

  10. PRODUCTS & SERVICES TO SME • COTTON • SILK

  11. PRODUCTS & SERVICES TO CUSTOMER DOOR MATS & RUGS ACCESSORIES BEDDINGS BLANKETS SCARFS DOOR MATS & RUGS MUDMEE PILLOW CASE SILK SCARFS BAGS ACCESSORIES, SCARF BEDDINGS PILLOW CASE

  12. MARKET JAPAN CANADA AMERICA EU

  13. VALUE CHAIN DIAGRAM

  14. RECOMMANDATION UPDATE WEBSITES REGULARLY MORE INFORMATION ON WEBSITES ABOUT LOGISTICS, SHIPING, QUALITY CERTIFICATES, ETC… OPEN MARKETING OFFICE IN OVERSEA COUNTRIES MORE MARKETING ACTIVITIES AND DIVERSIFY PRODUCTS TO COMPETE THE SAME CLUSTERS FROM OTHER AREA

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