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Addressing Prescription Drug Misuse in Youth: The .GENERATION.Rx Project Overview

The .GENERATION.Rx project, funded by SAMHSA, is a three-year pilot initiative aimed at preventing prescription drug misuse among youth aged 12-24. In its first year, the project focuses on reducing the perception of risk and harm associated with prescription drugs, particularly in communities like Catoosa, Early, and Gwinnett counties. Key strategies include community readiness assessments, educational activities, partnerships with law enforcement, and public awareness campaigns. Our goal is to equip communities to combat prescription drug misuse through targeted education and innovative outreach.

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Addressing Prescription Drug Misuse in Youth: The .GENERATION.Rx Project Overview

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  1. GENERATION Rx Project Presented by Latrina M. Patrick Program Coordinator, DBHDD

  2. About the Project • Funded by SAMHSA • 3 year project • Pilot project • Finishing up Year 1

  3. Goal • To prevent youth and young adults from misusing/abusing prescription drugs • Target population: 12-24 year old

  4. Objective • Reduce perception of risk and harm

  5. Target Communities • Catoosa County • Catoosa Prevention Initiative (CAPi) • Early County • Early Choices • Gwinnett County • Clinic for Education, Treatment & Prevention of Addiction (CETPA)

  6. Beginning Stages • Preliminary work is done • Community Readiness Assessments • Focus Groups • Media Awareness • Pre-planning • Starting the implementation phase • Saturate the local markets with our message

  7. Evidenced Based Strategies • Disadvantage • There are very few evidenced based strategies around Rx drugs. • Advantage • Innovation • Learning Curve and Slack from funders • Try new things

  8. Proposed Strategies • Information Dissemination • Community Activities • Education • Alternative Activities

  9. Activities • Take Back Day Events • Collaborate with DEA • Collaborate with law enforcement • Proper Disposal • Equipping Sheriff’s offices with drop boxes • Publicizing location of the boxes • Education • Middle and high school students • Parents • Community

  10. Education • Students: • Rx Drug Curriculum • Performing Arts • Parents • Guiding Good Choices • Community • Forums • Presentations to civic groups, faith based and community based organizations

  11. Statewide Effort • Expand the message through a volunteer component • Partnering with other organizations to recruit youth statewide • Youth Advisory Committee • Ideas • Training • Promoting the message in the schools • Social Marketing

  12. Call to Action • Identify youth for advisory council; preferably within each region • Identify more communities with significant Rx drug issues • Organize local Take Back Day events, even beyond the national days.

  13. www.genrx.us

  14. Contact Info • Latrina Patrick • (404)232-1582 • lapatrick@dbhdd.ga.gov

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