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DECIDING TO RUN FOR ELECTED OFFICE Campaign Skills 101

DECIDING TO RUN FOR ELECTED OFFICE Campaign Skills 101. The National Democratic Institute. Introductions/ Ground rules. Introductions Ground Rules Ice Breaker Exercise. Photo: Amy Hamelin, NDI. Objectives. To assess your readiness to run for office

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DECIDING TO RUN FOR ELECTED OFFICE Campaign Skills 101

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  1. DECIDING TO RUN FOR ELECTED OFFICECampaign Skills 101 The National Democratic Institute

  2. Introductions/Ground rules • Introductions • Ground Rules • Ice Breaker Exercise Photo: Amy Hamelin, NDI

  3. Objectives • To assess your readiness to run for office • To identify strategies to prepare for leadership and increase your visibility Photo: Amy Hamelin, NDI

  4. Topics • Joining a party • Independent candidates • Rising through the ranks • Assessing readiness to run

  5. Key Terms • Political party • Independent candidate • Gender equality • Women’s wing • Networking Photo: NDI

  6. Exercise: Thinking About Running • What do you need to think about when thinking about running for elected office? Photo: NDI

  7. JOINING A PARTY • Gateway to political leadership • Access to training • Gain political experience • Access networks and leaders • Access funding • Influence policy-making Photo: NDI

  8. Independent Candidates • Advantages • Freedom to develop policy agenda • Ability to work across parties • Disadvantages • No natural support base • Need to procure own funding • Difficult to win

  9. Rising through the ranks • Engage in projects that: • raise your profile • improve your skills • improve party performance Photo: Caroline Hubbard, NDI

  10. Increasing visibility “Everything you do—being a part of a political party, having an organization, building a network—these are tools for increasing the visibility of your leadership and your cause. Use all of the tools available to you.” – Sonja Lokar

  11. Developing Your Networks • Networks enable you to: • Achieve goals • Increase name recognition • Share information and strategies • Gather contacts from every event • Maintain/update contact file

  12. Developing Your Networks • Define your objective • Identify the people you need • Initiate contact • Follow-up • Be available Photo: NDI

  13. Getting ready to run • Are you ready to run? • Personal questions • Personal liabilities • Questions about party procedures • Questions about election law and context

  14. Personal Questions • Have you considered the impact on your personal and professional life? • Is your family prepared and supportive? Photo: Katie Croake, NDI

  15. Personal Questions • Why do you want to run? • What are your priority issues? • What level of support do you have? • Are you able to raise the money required to win?

  16. Personal liabilities • Review your records: • Financial/business • Public • Personal/Family • What could be used against you? • How could you minimize the damage? Photo: NDI

  17. Incumbent: Personal liabilities • Has your vote on the same issue changed over time? • How is your attendance? • Have you delivered on previous campaign promises?

  18. Candidate selection process • Who selects? • How? • Eligibility Photo: NDI

  19. Electoral laws and context • Laws • Context: • What is the history? • Is your district winnable? • Who are your opponents? • What is the political environment?

  20. EXERCISE: SELF ASSESSMENT Photo: NDI

  21. EXERCISE: SWOT ANALYSIS

  22. Deciding to Run Summary • Decide whether and which party to join • Rise through the ranks • Have a frank discussion with yourself – and your family • Review your liabilities • Understand the selection process • Know the electoral laws and context • Ask yourself: Why not me?

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