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James Rudoni Head of RHS Gardens and Operations

James Rudoni Head of RHS Gardens and Operations . A bit about the RHS and Wisley. We must get better at connecting with our audiences People are just as important as plants. What we did about it…. Engage the emotions . What we did about it…. Engage the emotions Be innovative .

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James Rudoni Head of RHS Gardens and Operations

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  1. James Rudoni Head of RHS Gardens and Operations

  2. A bit about the RHS and Wisley

  3. We must get better at connecting with our audiences People are just as important as plants

  4. What we did about it… • Engage the emotions

  5. What we did about it… • Engage the emotions • Be innovative

  6. What we did about it… • Engage the emotions • Be innovative • Have good toilets • Meet expectations • Diverse experiences

  7. What we did about it… • Engage the emotions • Be innovative • Have good toilets • Meet expectations • Diverse experiences • Active involvement

  8. What we did about it… • Engage the emotions • Be innovative • Have good toilets • Meet expectations • Diverse experiences • Active involvement • Communications campaign

  9. EVENT PRODUCT Latin Dance Craft Fair VISITOR EXPERIENCE Learning HORTICULTURAL PRODUCT Fresh Air/open spaces Diversity and Depth Survival Skills Sculpture BRAND New progressive planting Daffodils, tulips and blossom Horticultural Excellence Inspiration and ideas Catering Flower Show Traditional planting Magnolias, camellias Family Fun Retail Time Together Relax and unwind Family activities Autumn food stalls Vintage tractors

  10. What we did about it… • Engage the emotions • Be innovative • Have good toilets • Meet expectations • Diverse experiences • Active involvement • Communications campaign

  11. Wisley results in 24 months • Attendance increase from 800,000 to 1.1 Million • Paying visitors increase of 7% • Membership recruitment up 3.75% • School Visits increased by 6,000 • Under sixes up 70,000 • Wisley has a combined approval rating of 98% with a greater proportion of people rating in the very top category of very enjoyable. MRG independent survey • Winner of accessibility award 2010 • Winner of Visit Britain - Large Visitor Attraction of the Year 2010 – Gold Award

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