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Masaru Ibuka & Akio Morita

Masaru Ibuka & Akio Morita. Sony History. Masaru Ibuka 井深大 (1908 ~ 1997) Akio Morita 盛田昭夫 (1921 ~ 1999) Founded May 1946, soon after WWII Started with 190,000 yen and 20 workers  A s mall company at first. Origin of the word “SONY”. ‘ sonus ’ (Latin word,

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Masaru Ibuka & Akio Morita

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  1. Masaru Ibuka & Akio Morita

  2. Sony History • Masaru Ibuka 井深大 (1908 ~ 1997) • Akio Morita 盛田昭夫 (1921 ~ 1999) • Founded May 1946, soon after WWII • Started with 190,000 yen and 20 workers  A small company at first

  3. Origin of the word “SONY” • ‘sonus’ (Latin word, the root of ‘sound’(音) and ‘sonic’(音の)) + ’sonny’ (小さい、坊や) • Easy name • Can read and pronounce as similarly with any language

  4. About Current Sony • The president and CEO: Kazuo Hirai • Sale: 6,800,900,000,000 (2012) • Workers: 146,300 (March, 2013) *include subsidiary companies *except contract employees and part-time workers

  5. Sony’s innovation • Japan’s first tape recorder • Japan’s first transistor radio • Micro-TV (the world’s smallest and lightest)  Car TV • Color TV

  6. Video Cassette Tape • Camcorder • Walkman • CD • MD • Micro Floppy Disc recognized as international standard • Lithium-ion Rechargeable Battery safe, powerful, and long-lasting … and so on

  7. The history of Sony’s computer • Computer development didn’t carry wellin the 1960s • “Any company without a deep understanding of computers would be unable to survive in the 1990s” - New president, Iwama said in 1976 • Develop “Typecorder” – typewriter with a liquid crystal display • Sony’s unique concept of its compact size and convenience use have been there since that time

  8. The new computer, NEWS got on the marketin January 1987 • Outperform a super mini computer • Despite the size of a PC • 950,000 ~ 2,750,000 yen sensationally low price usually cost 10,000,000 yen at that time • It was a very successful product • The technology of high resolution of displaywas made use of

  9. Main Products of Sony • TV & home cinema • Cameras & camcorders • VAIO & computing • Xperia Tablet & smartphones • Home audio • Portable audio • PlayStation • Memory, discs & batteries • Car entertainment

  10. Liquid crystal TV (液晶テレビ) BRAVIA series

  11. Blu-ray Disc Recorder

  12. Camera Large variety of cameras digital camera single-lens camera

  13. VAIO & computing

  14. Xperia Smartphones Innovation Leading-edge technology Improbing management Large-capacity battery Developed with new technology

  15. Focus on Design and Comfortableness “Reality Display” High quality display technology

  16. Xperia Tablet Z Start developing not only smartphones but also tablets

  17. Portable audio • WALKMAN series • With “S-Master” – high-end sound quality system • Portable player with Android OS • Listening to music, playing game, using the Internet

  18. Headphone

  19. PlayStation PS3→ Not only you can play game, You can watch Blu-ray & DVD ←PS4 New version of PlayStation series coming soon!

  20. Strategy – One Sony • The concept of “One Sony” by the president Hirai in April 2012 • Unite technology with many sections of Sony • Symbolize Sony’s reformation and restoration • Innovative products like Sony

  21. References http://www.sony.net/ http://www.sony.co.jp/ http://www.sony-europe.com/pages/europe/sony_europe.html http://www.sony.co.uk/ http://www.itmedia.co.jp/news/articles/1204/12/news102.html

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