Glassware sets the stage: Beer Style Drinking Occasion Setting Glassware engages the senses:

1. Presenter’s Note:Print in “Notes Pages” format to review the full script. (Delete this box before presenting.)

2. Glassware sets the stage: • Beer Style • Drinking Occasion • Setting Glassware engages the senses: • Shape and size impact the beer’s tastes and aromas

3. Suggestions for beer and food-tasting events: • Show a range of glassware and beer styles • Get input from the chef • Have fun and be creative

4. Always pour high-quality beer into a “beer-ready” glass • Enhances eye appeal and taste • Improves profitability Prepare the Glass

5. Can create “flat” beer • Cause bubbles to stick to sides of glasses • Create a “false” head which rapidly dissipates the head of foam • Can cause an “off” taste Improperly Cleaned Glasses

6. Fresh beer tastes … • Crisp • Clean • Flavorful • Store in a cool, clean, dark, dry environment to keep it fresher longer Serve It Fresh

7. Pour it straight down the middle to create agitation: • Allows the carbonation to escape and carries aromas to your nose • Produces a tight and proper head of foam • Enhances flavor Pour It Right

8. Unlike wine, beer must be swallowed to experience the proper balance of sweetness versus bitterness Experienced Beer Tasters Swallow Their Beer

9. Pilsner Flute Mug/Stein Tulip Snifter/Goblet

10. Flute Tulip Snifter/Goblet

11. Mug/Stein Pilsner

12. Weiss Chalice Chalice Tumbler Pub

13. Pub Tumbler Weiss

14. Chalice Chalice