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THE OTHER NRA

(The National Restaurant Association). THE OTHER NRA. Founded in 1919: Kansas City Restaurant Association, with 43,000 restaurants Prohibition movement made the NRA change its marketing tactics Led to the first “chain food”: White Castle Post WWII triples revenue: 60,000,000+ meals per day

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THE OTHER NRA

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  1. (The National Restaurant Association) THE OTHER NRA

  2. Founded in 1919: Kansas City Restaurant Association, with 43,000 restaurants • Prohibition movement made the NRA change its marketing tactics • Led to the first “chain food”: White Castle • Post WWII triples revenue: 60,000,000+ meals per day • Led to the creation of an Educational Department • 1950’s: “Speedee System -> Fast Food” and “Take Home Deal -> TV Dinner” The Egg Came First

  3. 1980’s: Moved to Washington D.C. and became more politically active • Established the NRA Educational Foundation • Put more focus on the training rather than the consumption • 2011: Created the Kids LiveWell campaign • Now: Restaurant industry is the country’s second highest private-sector employer The Egg Came First Cont’d

  4. Promotes entrepreneurship and hospitality • Advocates for operational freedom • Supports small businesses in the food industry • Protects the rights of every food employee in the country What does NRA do?

  5. Starting restaurants Restaurant chains Fast food restaurant chains Local restaurants Bakeries Who’s In It?

  6. http://www.restaurant.org/Membership/Join How do you join?

  7. What they argue for: • Tip-reporting rules • Tip taxes • Business meal deductibility • Employment law • Healthcare reform What’s on the policy menu?

  8. Nutrition disclosure Serving customers with food allergies/restrictions Swipe fees National trans-fat ban Food marketing to children Childhood obesity Current arguments

  9. *Court case won over swipe fees • Violated what Congress tried to do in making swipe fees, ensuring they were “reasonable and proportional” to the transaction cost • Proposed bill against patent trolls • *Court case won over false advertising and review submitting online Have they won in Congress?

  10. Graphs and pop-out statistics Videos and advertisements pushing specific events Appetizing food visuals Links to get involved within the NRA http://www.restaurant.org/Home What The Website’s Like

  11. Kids LiveWell Recipe Challenge • NRA Show 2014 • Nutrition Executive Study Group • Maintain top quality throughout all restaurants • Brainstorm healthy recipes and dishes to give to restaurants • Contact local and state legislators in order to advocate for nutrition acts to be put on the policy agenda How To Get Involved

  12. www.restaurant.org www.wikipedia.com/nra bibliography

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