1 / 7

Intro to Adv 2019 - Session 6

The Creative Process

novrita
Télécharger la présentation

Intro to Adv 2019 - Session 6

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to Advertising Topic 6 The creative process & creative Strategy

  2. Creativity in Advertising • Effective in achieving marketing objectives and advertising objectives • Unique and effective way to communicate with the target audience • Persuasive message to persuade • Creating brand image • Delivers the brand positioning • Must be ethical

  3. The Creative Process Studying the Creative Process: • The marketing problem to be solved with advertising • The advertising objectives • The target audience profile/needs, wants, motivations • Aspects of the brand that can fulfill those needs • How to communicate effectively with target audience

  4. Brainstorming

  5. Brainstorming Brainstorming is the practice of creative people to sit down together and brainstorm All ideas are listed down and discussed The BIG idea is selected

  6. Creative Strategy WHO: to whom is the advertising message addressed to WHAT : the advertising message which appeals to target audience WHY : why does it appeals to target audience HOW: how do you deliver the advertising message to the target audience

More Related