Persona

1. Brief Summary – What is Persona+? Persona+ is a structured personality development program designed to help students and young adults become confident, expressive, emotionally strong, and socially capable. It focuses on building the inner confidence and outer personality skills that are essential for academics, interviews, careers, and real-life interactions—skills that are never taught in schools, but are critical for success. Persona+ is not about changing who you are. It is about bringing out the best version of you. What Persona+ Strengthens (Core Areas) ? ? ? ? ? ? Mental & Emotional Strength Self-confidence and self-belief Emotional control and maturity Overcoming fear, hesitation, and self-doubt Positive mindset and clarity of thought ? ? ? ? ? ? ? ? Communication & Expression Clear and confident speaking Expressing thoughts without fear Improving vocabulary and articulation Reducing stage fear and social anxiety ? ? ? ? ? ? ? ? Personality & Presence Body language and posture Grooming and personal presentation Social manners and etiquette First impression skills ? ? ? ? ? ? ? ? ? ? ? ? Life & Career Readiness Interview confidence Public speaking basics Decision-making skills Handling pressure and real-world situations

2. How Persona+ Works (Simple Explanation) Persona+ works through guided training, practical exercises, and real-life simulations, not boring theory. Participants: Practice speaking and expression Learn confidence-building techniques Get feedback and correction Gradually step out of their comfort zone Experience visible improvement week by week The transformation happens naturally and sustainably. Short Ad Video Content (High-Converting) ? ? ? ? ? ? ? ? ? ? Video Ad 1 – Student-Focused (30–40 sec) Opening (Problem – 5 sec): “Do you feel confident inside… but struggle to speak outside?” Pain Points (10 sec): “Stage fear, hesitation, low confidence, difficulty expressing thoughts… You’re not weak — you just need the right guidance.” Solution (10 sec): “Persona+ is a personality development program that builds confidence, communication, and self-belief.” Outcome (10 sec): “Speak clearly. Think confidently. Present yourself better.” CTA (5 sec): “Message us on WhatsApp for a free counselling session.” ? ? ? ? ? ? ? ? ? ? Video Ad 2 – Parent-Focused (30–40 sec)

3. Opening (Emotional hook – 5 sec): “Your child is capable… but lacks confidence?” Pain Points (10 sec): “Fear of speaking, poor communication, low self-esteem, phone addiction, social withdrawal.” Solution (10 sec): “Persona+ helps students build confidence, emotional strength, and personality skills—step by step.” Outcome (10 sec): “Not just better students… but confident individuals.” CTA (5 sec): “Book a free guidance call today.” ? ? ? ? ? ? ? ? ? ? Video Ad 3 – Transformation Style (Before → After) Before: “I used to hesitate while speaking…” Middle: “Persona+ helped me understand myself and build confidence.” After: “Now I can speak clearly and feel confident anywhere.” End CTA: “Persona+ – Build confidence for life.” Ultra-Short Reel Hooks (for Instagram) Use these as first 3 seconds: “Confidence can be trained.” “Your child doesn’t need pressure—just the right guidance.” “Personality is not talent. It’s a skill.” “Smart students fail interviews because of confidence.” “Schools teach subjects. Persona+ teaches life skills.”

4. One-Line Taglines (Use Anywhere) Persona+ – Confidence that lasts a lifetime Build confidence. Improve communication. Become unstoppable. Because personality matters as much as marks. Helping students become confident individuals. Suggested On-Screen Text for Ads “Confidence | Communication | Personality” “For students & young adults” “Free counselling available” “Limited batch size” Reel scripts for Persona+ REEL SCRIPT 1 – Student Pain → Solu?on (30 sec) ? ? ? ? ? ? ? ? ? ? Scene 1 (0–3 sec) – Hook Camera: Close-up, student looking unsure On-screen text: ❝ I know the answer… but I can’t speak ❞ Voiceover / Dialogue: “Ever felt confident inside… but scared to speak outside?” ? ? ? ? ? ? ? ? ? ? Scene 2 (4–8 sec) – Pain

5. Camera: Student hesitating, looking down On-screen text: • Stage fear • Hesitation • Low confidence Voiceover: “It’s not that you’re weak… You just never learned how confidence works.” ? ? ? ? ? ? ? ? ? ? Scene 3 (9–15 sec) – Introduction Camera: Trainer or calm environment On-screen text: Persona+ Confidence | Communication | Personality Voiceover: “Persona+ is a personality development program designed for students like you.” ? ? ? ? ? ? ? ? ? ? Scene 4 (16–23 sec) – Outcome Camera: Same student smiling, speaking confidently On-screen text: ✔ Speak clearly ✔ Think confidently ✔ Express freely Voiceover: “You learn to speak confidently, express clearly, and feel strong from inside.” ? ? ? ? ? ? ? ? ? ? Scene 5 (24–30 sec) – CTA Camera: Text + WhatsApp icon On-screen text: Free counselling available ? ? ? ? ? ? ? WhatsApp now

6. Voiceover: “Message us now for a free guidance session.” ? REEL SCRIPT 2 – Parent-Focused Emotional Reel (30 sec) ? ? ? ? ? ? ? ? ? ? Scene 1 (0–4 sec) – Parent Hook Camera: Parent watching child silently On-screen text: ❝ My child is smart… but lacks confidence ❞ Voiceover: “As a parent, this hurts the most…” ? ? ? ? ? ? ? ? ? ? Scene 2 (5–10 sec) – Pain Camera: Child on phone, avoiding interaction On-screen text: • Fear of speaking • Low self-esteem • Social withdrawal Voiceover: “Capability without confidence keeps children stuck.” ? ? ? ? ? ? ? ? ? ? Scene 3 (11–17 sec) – Solution Camera: Training session / positive interaction On-screen text: Persona+ – Personality Development Program Voiceover: “Persona+ helps students build confidence, communication, and emotional strength.” ? ? ? ? ? ? ? ? ? ? Scene 4 (18–25 sec) – Result

7. Camera: Child speaking, smiling, confident On-screen text: Confident | Expressive | Independent Voiceover: “Not just better students… but confident individuals for life.” ? ? ? ? ? ? ? ? ? ? Scene 5 (26–30 sec) – CTA On-screen text: Book a free counselling call Voiceover: “Talk to us today. Guidance is free.” ? REEL SCRIPT 3 – Transformation (Before → A?er) ? ? ? ? ? ? ? ? ? ? Scene 1 – BEFORE (0–5 sec) Camera: Student nervous On-screen text: Before Persona+ Dialogue: “I used to hesitate while speaking…” ? ? ? ? ? ? ? ? ? ? Scene 2 – DURING (6–12 sec) Camera: Training clips / interaction On-screen text: Learning confidence step by step Voiceover: “I learned how confidence actually works.” ? ? ? ? ? ? ? ? ? ? Scene 3 – AFTER (13–22 sec)

8. Camera: Same student confident On-screen text: After Persona+ Dialogue: “Now I can speak clearly and confidently.” ? ? ? ? ? ? ? ? ? ? Scene 4 – CTA (23–30 sec) On-screen text: Persona+ Confidence for Life Voiceover: “Persona+ – Build confidence that stays.” ? REEL SCRIPT 4 – High-Authority Trainer Reel (Trust Builder) ? ? ? ? ? ? ? ? ? ? Scene 1 (0–4 sec) Camera: Trainer facing camera On-screen text: Personality is not talent Dialogue: “Personality is not something you’re born with…” ? ? ? ? ? ? ? ? ? ? Scene 2 (5–10 sec) On-screen text: It is a skill Dialogue: “It’s a skill—and skills can be trained.” ? ? ? ? ? ? ? ? ? ? Scene 3 (11–20 sec)

9. On-screen text: Persona+ Program Dialogue: “At Persona+, we train confidence, communication, and emotional strength.” ? ? ? ? ? ? ? ? ? ? Scene 4 (21–30 sec) On-screen text: Free Counselling Available Dialogue: “If you’re ready to grow, message us now.” ? REEL SCRIPT 5 – Ultra-Short Viral Reel (15 sec) ? ? ? ? ? ? ? ? ? ? Scene 1 (0–3 sec) On-screen text: Smart students fail interviews ? ? ? ? ? ? ? ? ? ? Scene 2 (4–8 sec) On-screen text: Not because of marks… But confidence ? ? ? ? ? ? ? ? ? ? Scene 3 (9–15 sec) On-screen text: Persona+ Build confidence for life CTA: WhatsApp Now