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Certified Analytics Professional (CAP ® ) Certification Program

Certified Analytics Professional (CAP ® ) Certification Program. TDWI Presented by Jeff Devon, CAP March 6, 2014. 1. Agenda. Background Benefits of CAP ® certification Details of Becoming Certified Maintaining the certification Questions. 2. Who is INFORMS ?.

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Certified Analytics Professional (CAP ® ) Certification Program

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  1. Certified Analytics Professional (CAP®)Certification Program TDWI Presented by Jeff Devon, CAP March 6, 2014 1

  2. Agenda • Background • Benefits of CAP® certification • Details of Becoming Certified • Maintaining the certification • Questions 2

  3. Who is INFORMS? • Institute for Operations Research and Management Science • Mission: lead in the development, dissemination and implementation of knowledge, basic and applied research and technologies in operations research, the management sciences, and related methods of improving operational processes, decision-making, and management. • 10,700 members - mix of academic (80%) and practitioner (20%) • Highly educated (51% earned PhD, 96% earned or pursuing MS or higher) • Global (79% North America, 10% Europe, 7% Asia) • Partner with CORS (www.cors.ca) 3

  4. INFORMS and Analytics • Analyticsis the scientific process of transforming data into insight for making better decisions. • Analytics-Related Initiatives • Analytics Certification • Continuing Education Courses • Research • Analytics Maturity Model • Engagement with Industry, Government, and Academia 4

  5. CAP® Program Goals To fill a certification gap in an important and growing field • Advance the use of analytics by qualified professionals • Ensure quality of profession • Identify individuals with appropriate breadth of knowledge • Ensure continued competency • Be software and vendor neutral 5

  6. Who is a CAP? How could this grocery store improve average wait time? 6

  7. The “Shape” of Analytics Certification • Initial certification will assess across the breadth of knowledge needed in analytics (i.e. the “top crossbar of the T”) • Evaluation of more detailed knowledge can be done later in “add-on” certifications, pending the successful development and deployment of CAP. • Want to ensure that CAP does include some level of depth across the broad range of tasks performed and knowledge required by analytics professionals 7

  8. Benefits of Certification • Advances career potential by setting you apart • Personal satisfaction---key career milestone • Demonstrates continuing prof. development and commitment to the field • Boosts salary potential • Shows competence in the principles and practice of analytics • Proves your organization follows industry-standard analytics practice 8

  9. 5 E’s: Components of CAP® Certification • Education: • Experience: • Exam:Tests skills and knowledge in the 7 domains of the Job Task Analysis • Effectiveness:Soft skills validated by current or former employer / client • Ethics:Must agree to a Code of Ethics 9

  10. Analytics Certification Board • Semi-independent governing body; assumed responsible for development of the certification program in July 2013. • Members include: • Scott Nestler, CAP, US Army (Chair) • Polly Mitchell-Guthrie, SAS (Vice Chair) • Tom Davenport, Babson College • Bill Franks, Teradata • Jeanne Harris, Accenture • Terry Harrison, CAP, Penn State University • Lisa Kart, CAP, Gartner • Kathy Kilmer, Disney • Don Kleinmuntz, Kleinmuntz Associates • Jack Levis, UPS • Paul Messinger, CAP, University of Alberta • Jonathan Owen, General Motors • Melissa Moore, INFORMS Exec. Director 10

  11. Job Task Analysis • Developed by people who are: • Highly regarded in their field • Diverse in geography, sector, organization type, and application area • Representative of descriptive, predictive, and prescriptive segments

  12. Domains of Analytics Practice (15%) (17%) (22%) (15%) (16%) (9%) (6%) • Business Problem Framing • Analytics Problem Framing • Data • Methodology (Approach) Selection • Model Building • Deployment • Model Lifecycle Management 12

  13. Exam Format • 100 multiple choice test questions (examples on website & in Candidate Handbook) • Only 1 correct response • 3 Hours to complete • Paper and pencil format (for now; Computer-Based Testing begins in 2014) • 4 function calculator provided • Delivered in proctored environment 13

  14. How to Prepare • Candidate Handbook • Review the sample questions -- familiarize yourself with the exam question format • Includes rationale for correct and incorrect answers • Review and use the list of key references • Continuing Education classes • List can be found on website • (Draft) Study Guide • On website for review/comment • Complete Study Guide due soon ALL are available online at: http://www.informs.org/Certification/ 14

  15. Maintaining the CAP®Designation • Certification requires that knowledge be kept current • Recertification every 3 years • Based on earning at least 30 PDUs • 1 Professional Development Unit (PDU) = 1 hour of activity • PDUs can be maintained online at INFORMS 15

  16. Questions? Web: www.INFORMS.org/certification Certification Manager: Louise Wehrle Email: certification@INFORMS.org Phone: 443-757-3500 Presenter: Jeff Devon Email: jdevon@torontohydro.com 16

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