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Understanding Small Cells: Market Insights and Opportunities in Wireless Networks

This overview explores the landscape of small cell technologies, emphasizing their critical role in enhancing network capacity and coverage. It covers various types of small cells, including residential femtocells, enterprise picocells, and carrier metrocells. The report highlights distinct market segments and their specific definitions, deployment challenges, and demand drivers. It also analyzes the total addressable market (TAM) for small cells from 2012 to 2017, providing insights into the growth potential and essential considerations for implementation within urban and rural settings.

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Understanding Small Cells: Market Insights and Opportunities in Wireless Networks

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  1. Mobile Network Overview Iain Gillott Matthew Vartabedian (512) 263-5682 (708) 387-0475 iain@iGR-Inc.commattv@iGR-Inc.com

  2. iGR’s Products and Services Wireless and Mobile Landscape Rural Markets Market Research & Subscription Services End-User Quantitative and Qualitative Studies Small Cell Architectures Custom Research Services Content Marketing Products and Media Support

  3. What is, and is not, a Small Cell?

  4. Sizing the Opportunity for Small Cells • Bad news • …is that everyone has a different definition • Depends on what you are selling • Good news • Size each opportunity based on market segment • Residential Femtocell • Published • Enterprise Picocell • Published • Carrier Metrocell • Published • In-building DAS • Final edit

  5. ‘Official’ definition of Small Cells And repeaters, signal boosters

  6. Residential Femtocells

  7. Rating of Voice Reception in Home

  8. Existence of a Femtocell in the Home

  9. U.S. Femtocell Total Addressable Market, 2012 - 2017

  10. Enterprise Picocells

  11. Picocell Market Drivers • Only employees of the given enterprise would use the picocell(s) • Picocells would not be opened up (hybrid or open access) for use by passers-by or visitors • Picocells would also not be deployed in large venues (stadium, hotel, exhibit space, etc.) for use by a given carrier’s subscribers • Number of users would likely be the limiting factor, not floor space • Given the existence and near-ubiquity of WiFi (and wired Ethernet) at U.S. enterprises, iGR assumed that voice coverage would be the primary driver of enterprise picocell deployments

  12. Location of Voice Improvements

  13. Buildings per Floor Space Category

  14. U.S. Picocell Total Addressable Market, 2012-2017

  15. Carrier Metrocells

  16. When is bandwidth used? U.S. Mobile Bandwidth used by Time of Day (GB/Hour/POP)

  17. Differences in Peak Demand in 20 KM2 Business or Downtown Area, 2011-2016

  18. U.S. Metrocell TAM, 3G & 4G Combined, 2012 - 2017 240% CAGR

  19. Putting it all together

  20. U.S. Small Cell Total Addressable Market, 2012-2017 21.2 million

  21. Takeaways • Small cells will be deployed • Network capacity/coverage demands require hetnet and small cells • No options • Anything that is not nailed to a tower will be classed as ‘small’ • 3 fundamental challenges to address • Spectrum • Location – right of way, etc • Backhaul • These issues will throttle deployments • If you have all three, low hanging fruit for early deployment

  22. Questions?

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