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Your businesses

Your businesses. Olena, Bottega Gallery Halyna, Obolon Olena, Roshen Confection Halyna, TAK Ltd Aline, Monpasie Victoria, Nova Linia Natalie, Villabajo Byka, Repriza Café Olga, Shylenko Ludmilla, Filin café Alexander, Wizz Air Nelia, Mafia restaurant. Writing your local business story.

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Your businesses

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  1. Your businesses • Olena, Bottega Gallery • Halyna, Obolon • Olena, Roshen Confection • Halyna, TAK Ltd • Aline, Monpasie • Victoria, Nova Linia • Natalie, Villabajo • Byka, Repriza Café • Olga, Shylenko • Ludmilla, Filin café • Alexander, Wizz Air • Nelia, Mafia restaurant

  2. Writing your local business story • Find your focus: What is most interesting? • Collect information that supports the focus • Develop a plan to write the story • Write the story: 500 words (two pages) • Or, do a 2-3 minute TV segment (Please, in English)

  3. Microsoft Weaknesses Strengths Low search engine market share Strong brand image Low investors’ confidence Focus on research and development Robust balance sheet Threats Opportunities Intense competition Search alliance with Yahoo! Patent lawsuits Increasing adoption of cloud computing services Threat of piracy Positive outlook for worldwide IT spending

  4. Yahoo!

  5. Nokia

  6. Another way to evaluate a business Michael Porter’s Five Forces: Ease of entry into the business The power of suppliers The power of buyers The power of competitors The threat of substitute products

  7. Financial analysis • Our friend the Income Statement Revenue, costs, profit. Profit margin (%) • Another friend, the Balance Sheet Assets and debt

  8. Balance sheet

  9. Balance Sheet Assets Liabilities and Equity Short-term assets Short-term debt Long-term assets Long-term debt Equity Investors’ money Retained profit

  10. Balance sheet equation Assets = Liabilities + Equity

  11. Microsoft Assets Liabilities and Equity Short-term assets: $55,676,000 Short-term debt: $26,147,000 Long-term assets: $30,437 Long-term debt: $13,791 Total assets: $86,113,000 Total debt: $39,938,000 Equity: $46,175,000   L + E = $86,113,000 Numbers are in thousands: add 000’s

  12. Financial performance Assets – Liabilities = Equity Profit/ Equity (ROE) The rate of return on invested capital.

  13. Your sectors Name the leading companies Give a sense of size of the industry and the companies. Name the leading people Describe the health or performance of the sector. Identify the major challenges of the sector, or the companies.

  14. Emerald City • http://www.vozdvizhenka.com.ua/

  15. Corporate information -- US Securities and Exchange Commission http://www.sec.gov/edgar.shtml

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