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1. Placing a website on Google may appear easy. However, there are lots of factors that influence when acquiring a location among the very first results of the online search engine. These are a few of the modifications that will mark the future of SEO: Pick your keywords well Keyword research (or keyword research study) is a basic action in any strategy. This is not a novelty in SEO patterns in 2020, but it is still among the stages to which we must pay more attention. Before beginning to develop content for your website, you need to study in depth what kind of terms are the most looked for after by your audience and what words interest you the most when it pertains to placing your service. There are tools, mostly paid, that can help you reach these conclusions, but the concept is to go to an SEO professional who takes care of this stage for you. As soon as the investigation is done, you will have 2 groups of keywords: Those of the head. Usually they match the 3 or 4 words that best specify your company. The sensible thing is to reserve the most popular places on the web. Those of the long tail. They are not always given the importance they are worthy of, but they are basic in your method. 77% of the traffic that reaches your site does so through these keywords, which are characterized by being much more specific and having less competition Formulas like "Where to purchase sports clothing on the Internet?" Or "Tips to select your sports devices" are two types of long tail keywords that will help you get quality traffic. Investigate your competition. Not only do you have to take into account what users are looking for when we talk about SEO. Examine in the online search engine itself, search SERPs and see what results Google returns. This method you will have the ability to know what your competition does, identify errors in its technique and take advantage of them to strengthen your web placing. Of all, naturalness When it concerns producing content to work on your SEO placing, you ought to not be consumed with Google's suggestions. They will identify it and punish you for it if you write only believing about the search engines. Prioritize naturalness, write with the user in mind and avoid black hat SEO practices that will only harm your technique. Among the most typical is the keyword stuffing (or excessive use of keywords within the material of a site to try to give more importance). Google detests this over-optimization. There is no portion that defines a best number of keywords, although it is typically stated that it is advised that they do not exceed 3% of the total text. a page with helpful, well-structured and original details will be more reliable for Google and will have priority over an

2. insubstantial one that repeats a specific word a lot. Semantic content: your brand-new finest friend In line with the above, given that Google launched its Hummingbird algorithm, the semantic content began to gain crucial importance within the recommendations of organic positioning. Composing for people and not for search engines is one of the main maxims of SEO, and here comes into play a very essential concept: polysemy. Increasingly, Google has the ability to understand the semantic relationship in between words, no matter variations of gender, number or spoken conjugation. Because of that, it does not make good sense to bank on various pages for keywords that have minimal distinctions between them. The perfect thing is to optimize each page around a series of words linked to each other at a semantic level, have fun with the synonyms and constantly put yourself in the location of the users. Rich snippets to make you see The actual translation of snippet is a fragment. The snippet is the extract of our site that Google reveals in the search results if we talk about SEO. It is composed of a title, a description, and a URL. If this is appealing, descriptive and also draws the user's attention, your CTR (or the user clicks rate to your website) will improve extremely significantly. Rich bits (or abundant snippets) are a really beneficial resource to attain this visual effect. They are achieved Google started to provide worth to this type of format in 2013 and its value has not stopped growing until today, so it might not be missing from our list of SEO patterns in 2020. There are many types of snippets: occasions, people, products, recipes, videos, lists ... The most innovative is what is called Rank # 0, a format that appears above the organic results. Another example is the Knowledge Graph, like the one in the previous image, which typically appears when searching for an artist, a music group, a film ... There are numerous methods to execute them and most need a minimum knowledge of programming and web development, however the effort It will deserve it. The significance of filling speed The filling speed or WPO of a site is vital for SEO placing. Since June of this year, Google will give top concern to sites whose mobile loading speed is excellent. If this is greater than 2-3 seconds, users will leave the page before viewing the material and Google will punish you. There are lots of aspects that affect this specification: the images, the theme of the web, hosting, the code itself ... This 2020 will be more crucial than ever to have them all under control. Placing a website on Google might seem easy. Investigate in the search engine itself, search SERPs and see what results Google returns. When it comes to developing content to work on your SEO positioning, you should not be consumed with Google's recommendations. If we talk about SEO, the snippet is the extract of our site that Google shows in the search results. Google started to provide value to this type of format in 2013 and its significance has not stopped growing up until today, so it could not be missing out on from our list of Click here for info SEO trends in 2020.