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E-Z Interactive is committed to transforming the dining experience through advanced technology, offering innovative software solutions designed for restaurants. Our mission is to improve business efficiency while enhancing customer satisfaction. Our two-tiered offerings cater to diverse restaurant needs, from dynamic digital menus to seamless order placements. We analyze the UK market to identify key demographics, target customers, and potential partners like Gondola Group and Prezzo for effective market penetration. Join us to revolutionize dining and boost revenues.
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E-Z Menu Interactive Presentation By Team: Team Name
E-Z Menu Interactive LOGO
Introduction get audience interestconnect with audience to highlight commonalitiespitch BY: Cat
Mission Statement E-Z Interactive is dedicated to providing an enhanced dining experience through the use of innovative technology while improving our customers' business operations.
Product Introduction introduce two tiersintroduce software BY:
MARKETING ANALYSIS US Market UK Market
U.S. Market places to be marketed todemographicstarget market/ restaurantslimitations BY: Mike
U.K. Market • GDP Purchasing Power Parity 7th in the world 2.149 Trillion (CIA, 2010) • Internet Users – ca 49 million – 7th in the world (Total population ca 61 million) • Internet Host – 11th in the world ca 10 million (Infrastructure exists) BY: Amalia
United Kingdom, London • Fast growing economy • Leading trading power and financial center • 90 % of total population live in Urban areas • Technology savvy • 70% of UK has access to Internet • Social networking is on the rise • Few social differences • Low context culture • Future oriented and competitive
Potential Customers • Gondola Group • More than 580 restaurants • Pizza Express, ASK, and Zizzi • The Restaurant Group • Annual revenue grew $ 38.1 million in last 3 years • More than 350 locations • Frankie & Benny’s , Chiquito, Bluebeckers, and Brunning & Price http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b91ee5c9c4dcc6.jpg
Potential Customers • Prezzo • Annual Revenue grew 18.2 millions in last 3 years • More than 130 restaurants in UK • Chimichanga, Jonathan’s, and The Ultimate Burger • Whitbread • One of UK's leading hospitality and leisure groups • Owns Premmier Inn (more than 570 locations) Beefeater, Table Table, Taybarns, Brewers Fayre restaurant chains http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg
Reference List • Center Intelligence Agency. (2010, April 7). Europe United Kingdom. The World Fact Book. Retrieved April 13, 2010 from https://www.cia.gov/library/publications/the-world-factbook/geos/uk.html • Hoover’s database… • Pictures: • Pizza restaurant view. Retrieved April 5, 2010 from http://contentadmin.livebookings.com/dynamaster/image_archive/original/820c097dbb15d17168b91ee5c9c4dcc6.jpg • Prezzo restaurant view. Retrieved April 5, 2010 from http://www.fluidnetwork.co.uk/gfx/venues/19769/photo001.jpg
Competitor Analysis What’s Out There? Current products and concepts that relate to EZMenu
IDS Menus BY: IAN http://www.idsmenus.com/digitalexamples_qsr.php Ian
IDS Menus • Sells “Digital Menu Board Systems” • Pros • Central control • Prices updated • Cons • Not portable • Designed for one location http://www.idsmenus.com/index.php Ian
Business Plus Accounting RapidServer http://www.businessoftware.com/ipaq.asp Ian
Business Plus Accounting RapidServer • “Increase the speed of service” • “Increase the accuracy of sales” • “Improve the quality of transactions” • “Decrease time sending orders to your cooks” http://www.businessoftware.com/ipaq.asp Ian
Aygness http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian
Aygness • “…conceptual digital menu card…” • Multiple languages • Images of menu items • “…direct order placement to the kitchen…” • Entertainment news while waiting http://www.ubergizmo.com/15/archives/2009/06/aygness_digital_menu_card.html Ian Luria
SWOT ANALYSIS Strengths & WEAKNESSES Threats & Opportunities
Strengths • dynamic media tool for branding, promotional activities and special offers for customers. • system operates through a network which connects customer tables to a centralized management station • Easy marketing opportunities by reaching only targeted audience through blogs, social networks, blogs http://www.news.com.au/travel/restaurants-try-e-menus-e-waiters/story-e6frfqh9-1111115666025 BY: Fredricke
Strengths (Internal) Benefits to Restaurants Benefits to Diners • save money for printing new menus • 30% increase revenue per patron • increase in new and repeat customers * • changes to menus easily uploaded within seconds collectively • cut out middleman by sending orders directly to bar and kitchen • proves to be environmentally friendly by reducing paper waste • Customer surveys for instant CRM • be interactive with your meal and kitchen • lets then create their “own” dish and preview items • create your own dining experience • review nutritional information • stay in touch with favorite restaurants to get new information about promotions, new additions to the menu, etc.
Weaknesses (Internal) • Too innovative for restaurants; industry not ready to conform to digitized menus • Customers unfamiliar with technology and may scare them off- possible revenue loss repairs, maintenance more expensive than paper • Repairs can be pricy and tablets can be expensive to replace • Implementation & Installation phase longer than paper • Training of staff necessary to • Menus have to be re-charged at end of day, however, they last up to 24 hours and longer.* *http://www.freshpatents.com/System-and-method-for-restaurant-electronic-menu-dt20060420ptan20060085265.php
Opportunities • Mostly untapped markets • Opportunity to grab majority of market share • Contracts with large chain restaurants • Mergers with other electronic companies • Create needs for complimentary products BY: Chris
Threats • Current competitors • Emerging competitors • Substitute products • Advancing technology • Knock off products
Payback Schedule and ROI Rate • Unit Sold Projections • Income Statement - 5 year Projection Investment Analysis
Investment Analysis BY: Sylvia
Investment Analysis ROI = 11%
Closing Closing statements / conclusion More Information can be obtained on our website under Investment Opportunities. Contact Info: investor@ezmenu.com BY: Cat