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This article explores fundamental marketing concepts such as core benefits, competitive strategies, creativity, philanthropy, and the roles of wholesalers. It discusses how each element contributes to customer value and business success. Core benefits are defined as the essential advantages customers derive from products, while competitive characteristics drive businesses to excel. Creativity plays a vital role in innovative solutions, and philanthropy highlights the importance of goodwill. Additionally, the piece touches on the significance of self-esteem, risk management, budgeting, and ethical considerations in marketing.
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Lachelsie k Wilson Vocabulary wikis spaces
Core benefits • The core benefit is the most basic or fundamental benefit that the customer derives from the product..
competitive • , relating to, or characterized by competition. • Having or displaying a strong desire to be more successful than others: "she had a competitive streak
creativity • The use of the imagination or original ideas, esp. in the production of an artistic work
philanthropy • The desire to promote the welfare of others, expressed esp. by the generous donation of money to good causes. • A philanthropic institution; a charity.
wholesaler • jobber: someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers.
interest rate • percentage of a sum of money charged for its use.
optimist • person disposed to take a favorable view of things
Self-esteem • self-esteem is defined as both descriptive and evaluative self-related statements. As a social psychological construct, self-esteem is attractive ...
risk • A situation involving exposure to danger: "flouting the law was too much of a risk".
budget • An estimate of income and expenditure for a set period of time
