Presentation Transcript

1. Nick Gambardella & Brittany Grant “No Jargon. No BS. Just great wine.”
2. “Leave over-priced bottles, elusive jargon, and pretension at the door! Club W is making the world of high quality, affordable boutique wines accessible to all. The Club W site provides a friendly, supportive, and educational environment to create the perfect pairing of amateur wine lovers with lesser-known wineries.”
3. http://www.clubw.com/hello/?page=sc&utm_source=Google&utm_medium=FangDigital&utm_term=CorporateLogo&utm_campaign=061ga-m http://www.clubw.com/hello/?page=sc&utm_source=Google&utm_medium=FangDigital&utm_term=CorporateLogo&utm_campaign=061ga-m
4. What is Club W? Club W is an online only retail store & specialty wine club Similar to “Birchbox”, Club W will ship an assortment of suggested wines based on individual preference to your home every month Wine selections offered are featured from California, but many are from nationwide and worldwide wine producers/clubs Every month 3 bottles of wine are delivered for $39 + $6 flat ship rate
5. It has been around since 2012 Club W is started in Denver, Colorado, and is now based in San Francisco, CA. The domestic wine market is annually worth $34 billion-within 12 weeks of launch Club W made $1 million in annualized revenue In 12 weeks the Facebook site for Club W had 23,000 likes and 73,000 page views They have been featured in the NYT, Fox, USA Today, Forbes, Mashable, and numerous winery magazines, articles, and clubs.
6. Club W Mission Statement About Club W “We are an online community of wine enthusiasts committed to taking the hassle, guesswork and pretentiousness out of enjoying a great bottle of wine at a reasonable price. For far too long buying wine has been a one-way street with experts using overblown wine jargon to tell people what to drink. Our mission is to transform choosing wine into an ongoing conversation between our curators and your personal tastes. Wine is not about being told what to drink, it’s about the experience of discovering what you like. It’s time for choosing and buying wine to catch up with the simple, personal pleasure of drinking it.”
7. Club W Mission Statement Club W Website: https://www.clubw.com
8. Pros of the Club W website Visually appealing Simplistic and straightforward Steps outlining wine selection Easy ordering and package tracking Educational
9. How does it work? Visit the Club W website Take the palate preference test Fill out your contact and payment info Receive your order of 3 wine bottles within 24 hours at your door Rate your wines. You'll receive new suggestions on wine tastes based on an algorithm similar to that of Netflix and Pandora
10. How Club W works http://www.clubw.com/how-it-works/
11. Receiving your package Pros Simple flat fee with automatic tracking Exciting to get box Aesthetically pleasing-selling point Excellent/quality packaging-willing to pay more if pretty Can cancel or return a shipment at any time and skip any month you don’t want your package shipped Cons Must be home to receive (have to sign for package and be 21 or older) Doesn’t come with cork screw (if first time wine drinker)
12. Club W web site continued Specialty wines individually featured/presented including wine summary, suggested recipes to go with wine, complimentary foods, wine scent, taste, appearance and curator descriptions/suggestions. https://www.clubw.com/wines/featured/ The site aims to educate less wine savvy with a wine term glossary titled ‘jargon’ and descriptive tutorials about preparing wine & meals. http://juice.clubw.com/jargon The site features “curator profiles” of each of the wine selectors, customer service representatives, and most importantly, wine curators or ‘tastemakers’: http://juice.clubw.com/tastemakers
13. The curators come from around the world and a variety of prestiges wine producers/wineries. You can read about the individual curators, and follow their wine experiences and blogs.
14. Cons of the Club W website/business Maybe a physical retail store would improve or will improve sales (started as an e-tailer only) You cant order wines they do not stock (say a favorite specialty brand they don’t offer) Customer service is only M-F 9:00-5:00 (rather than later or accommodating different time zones) Don’t get to taste wine at a physical location Box was kind of banged up from postal service
15. SWOT Analysis of Club W Strengths: Great easy to use website, fair price, good customization for preferences, affordable specialty wine, ships to your home, excellent product/packaging. Weaknesses: No physical retail store, only specialty wines offered, poor customer service hours, have to be at location for receiving package Opportunities: No one else is doing this-first mover advantages and opportunities for rapid growth nation/worldwide, new wine brands and variety of lessor known brands (higher profit margins) Threats: Others coping this mode of wine retailing, big companies doing this with their wine, potential difficulties in shipping wine and licensing in various states/countries.
16. Club W Summary Offers a market niche in wine retail and an overall unique idea for a common product The idea and experience of tasting new wines, learning about wine, and receiving customized orders to your door on a monthly basis is very nice. The ease of the website and ordering process is a huge plus With sales skyrocketing in such a short time/continued growth, it will be interesting to see their growth in the next few years as they become even more well known
17. Give wine as a gift https://www.clubw.com/gifts/corporate/ You will receive 13 credits upon signing up (EQUAL TO A FREE BOTTLE OF WINE) 6497580
18. References http://www.clubw.com/about/press/release.aspx?id=2 http://blogs.denverpost.com/food/2012/07/11/club-wine-club-started-denver-growing-affordable-monthly-wine-shipments/12286/