Analytics 2.5.2

1. Analytics 2.5.2 July 2012

2. ReleaseNews On July 15, 2012, MediaMind released its new service pack. This presentation will show you enhancements and new features that are now available. We hope you benefit from the changes and look forward to working with you in the future. As always, your feedback is welcome and appreciated. Feel free to contact us at mediamindtraining@mediamind.com.

3. ServicePack 2.5.2

4. NewVisibilityOffering

5. Visibility – Reminder • What is considereda visible ad? • In MediaMind’s visibility offering, an ad is visible to the user when it is served above the fold, or served below the fold and the page is scrolled down.

6. First Visibility Offering – A Reminder (cont’d) • The following visibility metrics were available in the Delivery Summary report, Custom Report Builder and Campaign Summary Presentation: • Visible Impressions: The number of impressions served above the fold and/or viewed below the fold by scrolling down. • Visible Impressions Rate: The percent of impressions viewed out of the measured impressions for visibility evaluation purposes. • Recordable Impressions Rate: The percent of impressions successfully recorded for visibility evaluation purposes out of served impressions.

7. New Visibility Offering • Feature: • MediaMind now calculates ad visibility based on how much of an ad is visible and for how long. • MediaMind now complies with the IAB 3MS initiative.

8. New Visibility Offering (cont’d) • Benefits: • See just how many of your served ads were actually visibleand experienced. • Gain increased insight into your media buy and creative based on ad visibility. • Example: • A high number of impressions with low visibility might not be as effective as a lower number of impressions with high visibility.

9. New Visibility Offering (cont’d) • Custom agency and advertiser thresholds for visibility metrics and quality • Updated and new visibility metrics • New Enhanced Visibility report • Support for friendly and unfriendly IFrames when integrated with the publisher • New HTML5support across devices • Visibility for In-Stream ads with UIF plug-in • Let’s take a look…

10. New Visibility Offering (cont’d) • You can select between two visibility modes: • Basic Visibility: Includes new basic visibility metrics which appear in the Delivery Summary. These metrics are based on your agency’s visibility thresholds for ad duration and surface area. • Note:MediaMind’s default visibility thresholds are 50% for ad surface area and one second for ad duration, which are consistent with current IAB guidelines.

11. New Visibility Offering (cont’d) • Enhanced Visibility: Includes additional new visibility metrics that appear in the Enhanced Visibility report. You can also select advertiser-specific thresholds for ad durationand surface area. • Notes: • MediaMind’s default visibility thresholds are 50% for ad surface area and one second for ad duration, which are consistent with current IAB guidelines. • The two modes entail different costs.

12. New Visibility Offering (cont’d) • Delivery Summary Report • You can now see the following visibility metrics in the Delivery Summary report for accounts with Basic Visibility or Enhanced Visibility: Note: Past data is automatically migrated to the new metrics.

13. New Visibility Offering (cont’d) • Enhanced Visibility Mode • You can compare “benchmark” thresholds at the agency level to thresholds you define for each individual advertiser. • You can access the new EnhancedVisibility report from under AgencyReports:

14. New Visibility Offering (cont’d) • Enhanced Visibility Mode (cont’d) • In the Enhanced Visibility report, you can see metrics for visible impressions reflecting thresholds defined both at the agency level and at the advertiser level. For example: • For a complete list of metrics in the Enhanced Visibility report, click here.

15. New Visibility Offering (cont’d) The New Visibility Offering Summary • The following table highlights the two visibility modes:

16. Visibility Setup

17. New Visibility Offering (cont’d) Basic and Enhanced Modes – Setup Select a visibility mode and define agency thresholds under Account Settings > Analytics Settings > Visibility Data Collection.

18. New Visibility Offering (cont’d) • Basic and Enhanced Modes – Setup (cont’d) • Select Basic Visibility or Enhanced Visibility for all advertisers. • Enter your agency’s thresholds for visible impressions and visibility metrics: • Minimum Surface: The percentage of the ad area required for an impression to be counted as visible. • Minimum Duration: The number of seconds the Minimum Surface must appear for an impression to be counted as visible. • Visibility Quality Rate:The minimum Visibility Rate required for Surpassed Visibility Quality. • Important: Changes to the account visibility settings affect all of the advertiser settings for that account.

19. New Visibility Offering (cont’d) Basic and Enhanced Modes – Setup (cont’d) For Enhanced Visibility, you can define thresholds for each advertiser. You can find the settings in the advertiser settings, under Setup > Analytics > Visibility Data Collection. • Note:You can define different visibility settings for each advertiser. • Here, too, you can select basic or enhanced visibility data. Thresholds for the agency account Thresholds for the specific advertiser

20. New Visibility Offering (cont’d) • Notes • In some cases, MediaMind cannot determine whether an ad impression was visible. These impressions are not counted as recordable impressions. • Visibility data is not collected for the following ad formats: In-Stream (excluding UIF), Mobile, Tracking pixel, Pop-up banners, Window ads and ads served in IM applications. • A note in the Delivery Summary reports and in the Enhanced Visibility report indicates from which date visibility data has been collected. • Visibility data is not collected automatically. Please contact your client services representative to enable this feature.

21. New Custom Report Builder Formats (CSV, TSV)

22. CSV and TSV Formats Available in CRB • Feature • You can now generate reports from the Custom Report Builder in CSV and TSV file formats. This is in addition to the existing Flat Excel format. • Benefits • CSV: A comma-separated values file is a simple text format for a database table. Each record in the table is one line of the text file. Each field value of a record is separated from the next by a comma. Use the CSV format for systems or databases that support it. • Note that characters other than commas, which are sometimes supported in CSV files, are currently not supported. • TSV: A tab-separated values file is a simple text format for a database table. Each record in the table is one line of the text file. Each field value of a record is separated from the next by a tab stop character.

23. Additional Information • For additional information, contact your Client Services Manager. • For detailed examples and step-by-step instructions, please see our Online Help. • For video tutorials and other training materials, visit our Training Zone.

24. Thank you!