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Integrating CSR into Business Strategy: Enhancing Corporate Image and Social Impact

The article explores how current practices of Corporate Social Responsibility (CSR) can be disconnected and counterproductive. It emphasizes that CSR benefits both corporations and society when approached correctly. Companies should identify intersections with social issues, select key issues to address, and implement a few impactful initiatives. Examples include Nestlé's milk collection points, Toyota's hybrid vehicles, and Microsoft's updated technology for schools. Ultimately, integrating CSR into daily operations can enhance a company's reputation and profitability, balancing benefits for both society and the corporation.

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Integrating CSR into Business Strategy: Enhancing Corporate Image and Social Impact

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Presentation Transcript

  1. Article Porter & Kramer„Strategyand Society“ Anna, Roni, Aku, Sanna, Anastasia and Francisco

  2. Whatarethehypothesismade? • Currentpractisesaredisconnected and counterproductive • CSR is good for corporations and society

  3. Whataretherecommendedapproaches? • Identify points of intersection between your company and society. • Select social issues to address • Mount a small number of initiatives that generate large and distinctive benefits for society and your company

  4. Whataretheexamplesgiven? • Nestle (milkcollectionpoints) • Medicalindustry (nichemarket) • Toyota (hybrid) • Microsoft (updatedschoolstechnology)

  5. Whatistheconclusion? • Incorporating CSR into daily operationshelpsenhancecompany’s image and reputation, plus contributes to profit. • Companiescanbegood for society and themselvesbuttheyhave to remembertheycan’tdoeverything.

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