Making the Right Choice: Digital Signage Selection in Dubai, UAE

1. Making the Right Choice: Digital Signage Selection in Dubai, UAE Nowadays, digital signage is the most important marketing asset. Businesses in Dubai are quickly embracing them. Digital signage is omnipresent; whether inside or outdoors, these eye-catching displays entice you to look at them. This is a long- term investment that might have a significant influence on your company. There are two sorts of digital signage: one for inside and one for outside. Both have distinct technology and target markets. Indoor signage is used for several types of advertisements, whereas outdoor signage is used for various types of advertisements. For example, if you go to a clothes shop, you will see signs promoting the prices of new arrivals as well as discounts on certain items. Outdoor signage is often used for brand recognition rather than for a particular item, specialty, or anything else. Both forms of digital signage serve distinct purposes and use different technologies. The choosing of the display screen is the most difficult option to make. Choosing an adequate display screen may have an influence not only on ads and campaign success, but also on the cost of system commissioning. The goal of this blog is to help our clients and readers understand the fundamental differences between the many screen types used in digital signage, as well as the influence of the displays on the other components of the system. This article will go through how to choose a suitable digital signage display. Here is a quick rundown of the digital signs display screens that are most regularly utilized in Dubai, UAE: 1. SCREENS FOR INDOOR DISPLAY Indoor signage is becoming more common. Indoor digital signage displays come in a variety of styles. The size, orientation, display brightness, resolutions, multimedia content compatibility, and software of these displays are categorised. The primary and most noticeable distinction between indoor and outdoor signs displays is their brightness. The indoor digital signage screen has a maximum brightness of 200 to 500 Nits. Whereas the outdoor digital signs screen may emit up to 1500 Nits or even 2500 Nits in extreme circumstances. Indoor digital signage displays use less

2. electricity and produce less heat. Because physical access is simple, an onboard computer may suffice for basic multimedia content playback. 2. SCREENS FOR OUTDOOR DISPLAY LED displays are often used for outdoor signage screens. Because LCDs are susceptible to weather, particularly heat. Aside from the weather, since outdoor displays are designed to create a lot of heat, they need specialized cooling methods like air conditioners. Because outdoor signs, video walls, and billboards are large and intended to be watched from a distance, medium resolution material works very well with them; but, because interior signage is intended to be viewed up close, we need HD content. There are specific software and hardware interfaces necessary for content and media. Because outdoor signs displays are made up of small modules rather than a single piece. Small displays of varying sizes, like bricks, make a big video wall, billboard, or outdoor signage. The installation of outdoor digital signage displays and internal video walls is also vital to comprehend. All wiring, connectors, holders, supports, mounts, and other components are included in the installation. These are massive screens, and constructing such a massive show and then moving it to the location is no simple undertaking. As a result, such displays have a built-in modular form factor. It implies that tiny screens are mounted on a housing or frame to create the complete screen. There are two fundamental distinctions here: front-maintenance installation and back-maintenance installation. Not only that, but both varieties have entirely different installation components like brackets, frames, wiring, and others, which may further affect the cost. 3. DISTINCTION BETWEEN LCD AND LED SCREENS LCD stands for Liquid Crystal Display, whereas LED stands for Light Emitting Diode Display. Both are entirely distinct technologies that are best suited to various contexts and purposes. The LCD is crisp, has a good contrast ratio, and is extremely high resolution. Because it is an older technology, today's LCDs are quite high-tech. The problem with LCD screens is that they are difficult to illuminate high, making them only ideal for indoor usage. Another problem of utilizing an LCD in outdoor conditions is that it does not function well in high temperatures, and for outside use, we require high brightness; yet, increasing the brightness reduces contrast and

3. generates more heat at the backside of the LCD. However, for indoor use, LCD screens are less expensive and may deliver extremely high quality images. LCD screens are fantastic for displaying various photographs or movies. If a picture remains on the screen for a lengthy period of time, it may cause irreparable harm. As a result, LCD screens are often utilized inside with multi-media content. LED screens, on the other hand, are incredibly stiff and sturdy. They can show a single picture for a lengthy amount of time without harming themselves. LED screens may be illuminated to a greater level of brightness. Most high-end automobiles now employ LED headlights, which are incredibly brilliant and require very little electricity; the same technology is used in small LED screens. LED screens can withstand extreme temperatures without altering color or sustaining any harm. They use less electricity and perform well at medium and somewhat higher resolutions. However, medium resolution LED displays are usually employed for outdoor signage screens. Drivers and control modules are also widely accessible and much less expensive than LCDs. Power usage is also reduced, and cooling and air conditioning needs are simplified. LED screens are a great option for outdoor signage. LED Video Walls Price and LED Screens prices are the main reason behind the popularity of these screens.

4. 4. TECHNOLOGY OF COMPUTER AND DRIVER HARDWARE Another point of differentiation is the computer and driver hardware technologies used in the signage displays. To process and play multimedia material, whether inside or outside, a computer or specific purpose gear is required. The screen is just a display; digital signage needs both software and hardware. There are many various types of hardware and software available on the market, but they can all be divided into two basic categories: (I) Computer Screen All-In-One All-in-one computers are a single module that is often utilized in all types of indoor signage displays. It has an inbuilt computer that runs Windows or Android, as well as certain proprietary operating systems. The fundamental benefit of an onboard all-in-one computer, regardless of operating system or content management system, is that it includes peripherals. You may quickly post material to the website. The computer allows you to run Digital Signage Software, which allows for remote monitoring and a plethora of essential functions and marketing tools. The cost of maintenance and commissioning is minimal, and the lifespan is longer. However, the biggest disadvantage of all-in-one digital signage displays is that they are only available in modest sizes and are not suitable for outdoor use. (II) Separate Computer A second computer is installed within or near the signs. The computer might be either Windows or Android, and it permits all program advantages, as well as local material, to be transferred through different peripherals. The main benefit of employing a separate computer with signage displays is that it can function with extremely large screens. It is relatively affordable for big and medium-sized displays. The computer enables video decoding and media playing, as well as the ability to install a content management system, which provides several extra advantages and remote access. SCREENS FOR TV ADVERTISEMENTS

5. Another form that is highly common is the digital signage TV with media player. Smart TVs are also available these days, which can be simply transformed into digital signage utilizing a smart TV application and do not need any intermediate software or hardware driver. Although TV signage is not strictly signage, owing to technological advancements and compatibility, TV displays are widely employed as digital signage screens. The TV signage displays are incredibly affordable, can only be used inside, and have exceptional resolution and image quality. The major drawback of TV signage is that it is not designed for 24/7 operation, therefore it is best suited for public offices, banks, and institutions that only function during the day. As a result, they may be switched off in the evening. That doesn't mean the TV can't be on all the time. The TV signage displays may also run continuously, but this shortens their life and, after a few years, the screens begin to malfunction or go out of service. SOFTWARE FOR DIGITAL SIGNAGE All digital signs screens need driver hardware or software; in fact, the purpose-built specialized hardware must include proprietary or open-source software. Anyway,

6. since digital signage Dubai are designed to display multimedia material, a channel for delivering content to them is necessary. Because there are two types of signs displays, inside screens and outdoor screens, the software also changes. DIGITAL SIGNAGE SCREEN CMS Digital signage software is sometimes known as CMS (Content Management System) for digital signage screens. It supports a variety of setups and input media. The program is divided into two parts: the server-side application and administrative control panel, and the client software. At the digital signage, the client software is in use. Multiple digital signage displays may be controlled by system administrators from a single admin panel, and the full operation can be done remotely. There are two kinds of digital signage software: ●Local Area Network (LAN) Software: It is still stored on the local server, which is linked to the signage displays. ●Cloud-Based Software: It is accessible over the internet and is the ideal solution for connecting with digital signage displays in remote places; all controls are accessible from the head office. Another simple sort of software interface is available, which is an in-built computer or media player via which material may be delivered to the digital signage through USB or Memory Card.