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a series of examples

a series of examples. A Good Logo. Is Scalable Is Appropriate Is Simple Is Unique Can survive a fax machine. Scalable. Can you recognize it? Is the quality good?. Appropriate. Does the logo convey something about the entity? Does it convey the right message? Serious Playful Dynamic

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a series of examples

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  1. a series of examples

  2. A Good Logo • Is Scalable • Is Appropriate • Is Simple • Is Unique • Can survive a fax machine

  3. Scalable Can you recognize it? Is the quality good?

  4. Appropriate • Does the logo convey something about the entity? • Does it convey the right message? • Serious • Playful • Dynamic • Stable

  5. Simple • KISS (Keep It Simple Stupid) • Simplicity will impact scalability • Avoid shadows • Avoid gradients • Avoid the use of too many colors • Don’t use photos

  6. Unique • Your logo must make your business stand out above its competitors • Following trends is often NOT the way to do this • Be creative • Look at other logos for inspiration, but don’t copy their approach

  7. Fax Attack • Having managed both an RMA and Requisitions Department, I have observed the impact that a fax machine can have on a logo.

  8. Lettermarks

  9. Wordmarks

  10. Monogram

  11. Ligatures

  12. More logos

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