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Understanding Internet Marketing Communications in the Web 2.0 Era

Explore the fundamental aspects of Internet marketing communications in the age of Web 2.0. Learn about the core audience dynamics, types of online marketing strategies, and the evolution of marketing communications (Marcom) through various digital channels. Dive into the growth of internet advertising and the significance of social media tools such as blogs, forums, and networks. Understand both the advantages and limitations of e-media in comparison to traditional advertising methods. Equip yourself with knowledge to navigate the complexities of digital marketing.

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Understanding Internet Marketing Communications in the Web 2.0 Era

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Presentation Transcript

  1. Digital Media

  2. INTERACTIVE MEDIA: WEB 2.0 AND YOU Internet Basics The Internet Audience Internet Marketing The Internet as a Marcom Medium The Roles of Internet Marcom

  3. Internet Basics

  4. The Internet Audience

  5. Internet Marketing

  6. The Internet as a Marcom Medium

  7. The Roles of Internet Marcom

  8. The Roles of Internet Marcom

  9. The Roles of Internet Marcom

  10. The Roles of Internet Marcom

  11. The Roles of Internet Marcom

  12. TYPES OF ONLINE MARKETING COMMUNICATION Websites E-Mail Communication Social Media Tools

  13. Websites

  14. E-Mail Communication

  15. The Growth of Internet Advertising

  16. The Growth of Internet Advertising

  17. The Growth of Internet Advertising

  18. The Growth of Internet Advertising

  19. The Growth of Internet Advertising

  20. The Growth of Internet Advertising

  21. Social Media Tools Blogs& Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

  22. Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

  23. Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

  24. Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

  25. Social Media Tools Blogs & Chat Rooms Social Networks Video & Image Sharing Social Games & Virtual Communities

  26. THE EVOLUTION OF INTERNET MARCOM Offline Advertising E-Media Developments Current Issues Advantages & Limitations

  27. Offline Advertising

  28. E-Media Developments

  29. Current Issues

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