The Competitive Landscape of the Packaged Coffee Industry: Key Players and Future Trends

1. Processed & Packaged Goods Starbucks Green Mountain JM Smucker Mondelez Brian Reynolds

2. Packaged Coffee • All 4 companies have an interest in selling coffees to consumers • Some are players in the distribution of coffee, while others also have an interest in controlling the whole distribution channel.

3. The Supply Chain

4. Major Players in the Industry

5. Similar Industries •Tea Production •Baking Mix & Prepared Food Production •Soda Production •Bottled Water Production •Juice Production •Grocery Wholesaling •Supermarkets & Grocery Stores •Convenience Stores

6. Industry Definition •This industry produces coffee, typically by purchasing coffee beans and processing them into roasted or ground coffee products. The industry excludes tea production and revenue from coffee made on premises, such as in a coffeehouse or cafe. Coffee creamer production is also excluded from the industry.

7. Primary Industry Activities Major Products and Services in Industry •Traditional ground roasted coffee •Specialized ground roasted coffee •Whole bean roasted coffee •Roasting coffee •Manufacturing coffee concentrates, including instant and freeze-dried varieties •Manufacturing coffee extracts, flavorings and syrups

8. What really is coffee? •ARABICA The premium variety of coffee bean native to Africa, and the bean that the majority of premium coffee products are made with. •GREEN COFFEE Natural coffee beans extracted from the fruits after harvesting. •GROUND COFFEE Roasted coffee reduced to small or very small particles, depending on the end product it is being used for. •ON-PREMISE Consumption at the point-of-sale. •ORGANIC A product made from mineral and plant ingredients rather than derived chemical compounds. •PREMIUMIZATION An increasing preference toward high-end products, such as beverages.

11. Background Information • Adopted in October 2012, Mondelez International is a spinoff of Kraft Foods Inc. Became a snack food company and a grocery focused company. • Monde = world • Delez = delicious • Mondelez's brands include Maxwell House, General Foods International Coffee, Oreo, Lu, Ritz, Chips Ahoy, Cadbury Dairy Milk, Milka, Toblerone, Trident and Hall.

12. Revenue Sources • Biscuit category- 32% • Chocolate- 27% • Beverages- 17% • Gum and Candy- 15% • Other (Cheese and Grocery)- 9%

13. Mondelez International Corporate Overview • MondelezInternational, Inc., a global snack food company, is the new name for Kraft Foods Inc. • Revenues 2012: $35 Billion • 45% from developing markets

14. Future Forecasts • With rising incomes, changing lifestyles, and improved distribution channels in developing countries, it is believed that Mondelez will experience future growth. • Only 20% of Mondelez coffee revenues come from North America. • Looks to maintain market share in mature economies while expanding market share in developing economies.

15. Mondelez Coffee Segment • Over the 5 years to 2013, the coffee production segment is anticipated to decline at an annualized rate of 11.7% to $1.2 billion. • Revenue declines 13.2% in 2012, which can be attributed to the company's’ substantial debt of $10 billion from their spin-off.. • In 2012, the company underwent restructuring efforts to focus on increasing operating efficiencies. • Companies revenues are anticipated to decreased 5.4% in 2013 as the company continues to endure debt and incur costs from the lawsuit with Starbucks.

16. Coffee Segment: Financial Performance

17. Enterprise Assets

18. Enterprise Liabilities

19. Common Stockholders Equity

20. Net Financial Liabilities

21. CSE=NEA-NFL

22. Enterprise Profit After Taxes

23. Financial Earnings After Taxes

24. Comprehensive Income

25. CI=EPAT-FEAT

26. Problems • Restructuring Issues • Difficulty comparing to past years • Taking a different companies financials and comparing them • Could not find any form of interest income • Could have made up my small minor difference between CI and EPAT-FEAT

27. Any Questions