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Enhancing Road Safety through Behavior Change Techniques: A Cornwall Council Case Study

This presentation by Laura Hurst, Evidence-Based Researcher at Cornwall Council, explores the practical application of behavior change techniques (BCTs) in road safety education initiatives. It outlines how the Cornwall Road Safety team identified appropriate BCTs for various interventions, ensuring effectiveness and confidence in changing behaviors. Key methods discussed include information giving, teaching, goal-setting, and self-regulation techniques, supported by case studies and evaluations. The aim is to build an evidence base for continuous improvement in road safety initiatives.

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Enhancing Road Safety through Behavior Change Techniques: A Cornwall Council Case Study

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  1. A practical application of behaviour change techniques into road safety education initiatives Laura Hurst Evidence Based Researcher Cornwall Council

  2. A practical application of behaviour change techniques into road safety education initiatives • Laura Hurst • Evidence Based Researcher

  3. How did the Cornwall Road Safety team begin its journey towards using BCTs ? • How could we be sure we were making a difference? • How we could be more confident that we were changing behaviour? • How we set about making the considering of which Behaviour Change techniques were most appropriate for our various interventions Paula Wellings Casualty Reduction Manager Cornwall Council

  4. Overview • Road Safety initiatives • Why useBCTs • Which BCTs to use • Cornwall Council case studies

  5. Road safety initiatives • Only use a few BCTs • Short-term changes in attitude

  6. Why use BCTs • Common language • Evaluation • Build an evidence base

  7. 1. Information Giving

  8. 2. Teaching BCT4Instruction BCT5 Demonstrating BCT6Feedback on performance

  9. 3. Planning BCT7Setting general goals BCT8Forming specific intentions BCT9Identifying barriers and overcoming

  10. 4. Agreeing BCT10 A different way of living/driving BCT11 Practising BCT12 Signing a behavioural contract

  11. 5. Supporting BCT13 Observing others BCT14 Gaining social support BCT15 Self-talk

  12. 6. Implementing BCT16 General encouragement BCT17 Set graded tasks BCT18 Follow-up

  13. 7. Monitoring • BCT19Keeping a record • BCT20 Using cues • BCT21 Reviewing goals

  14. 8. Managing BCT 22 Time management BCT23 Stress management BCT24Self-motivation

  15. 9. Feeling good BCT25 Providing rewards BCT26 Becoming a role model BCT27 Relapse prevention

  16. Which BCTs to use? • Main findings from health care evidence: • Increasing the number does not increase effectiveness • Fear appeals do not work • Monitoring, implementing, agreeing and planning – SELF-REGULATION and SELF-EFFICACY

  17. Depends on your audience!!!

  18. Depends on the behaviour!!

  19. 6 questions • Do they lack the behaviour relevant information? • Do they need to be taught how to perform the desired behaviour? • Do they lack the belief that they can successfully perform the behaviour? • Do they need social support to perform the behaviour? • Do they lack self-regulation skills to perform the behaviour? • Do they lack motivation to perform the behaviour?

  20. Lacking information? = Information techniques • Need to be taught? = Teaching techniques • Lacking belief? = Planning and Agreeing techniques • Lacking social support? = Supporting techniques • Lacking self-regulation? = Implementing and Monitoring techniques • Lacking motivation? = Motivating and Feeling good techniques

  21. Examined research into BCTs Mapped BCTs to current initiatives Built up detailed picture of target audience and behaviour Made appropriate changes Cornwall case study

  22. Example – Learn 2 Live • BCT7 – goal setting • BCT18 – follow up • BCT21 – review goals

  23. Summary • Define BCTs in your road safety initiatives • Evaluate your initiatives • Build up an evidence base for the future

  24. Set your own goal………

  25. Thank you for listening lhurst@cornwall.gov.uk Cornwall CouncilCounty HallTruro TR1 3AYTel: 0300 1234 100www.cornwall.gov.uk

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