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Dissemination, Communication and Outreach NA2 Status Report

Dissemination, Communication and Outreach NA2 Status Report. Catherine Gater NA2 Activity Manager CERN EGEE-III First Review, 24-25 June, 2009. Presentation Overview . Activity overview Review of objectives Structure of NA2 in EGEE-III Achievements of NA2 in Year 1

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Dissemination, Communication and Outreach NA2 Status Report

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  1. Dissemination, Communication and OutreachNA2 Status Report Catherine Gater NA2 Activity Manager CERN EGEE-III First Review, 24-25 June, 2009

  2. Presentation Overview Activity overview Review of objectives Structure of NA2 in EGEE-III Achievements of NA2 in Year 1 Issues and mitigating actions Plans for Year 2 and beyond Summary NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009

  3. Activity Overview Manpower: 27 partners, 22 countries, 15.5 FTE NA2 Budget NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009

  4. Objectives for NA2 The objective of the NA2 activity is to spread the word about the project’s achievements, reach out to current and new adopters of the infrastructure and prepare for a sustainable infrastructure to follow after EGEE-III through a clear dissemination plan by: • Designing and keeping the project’s website up to date. • Increasing Grid awareness and knowledge through specialist and non-specialist media. • Contributing to the edition of up-to-date information to users. • Producing and distributing written material about the project . • Ensuring journalistic and media coverage of EGEE and its activities. • Attendance at key events. • Liaising closely with the project management, training and business activity NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 4

  5. NA2 Structure for EGEE-III • Clusters of competence model • Seven sub tasks • TNA2.1: Web pages and design • TNA2.2: Materials and publications • TNA2.3: Media, public relations and marketing to new users • TNA2.4: Regional effort • TNA2.5: Management, administration and coordination • TNA2.6: Business analysis and technology transfer • TNA2.7: Dissemination and outreach to business communities CNRS Joint Research Unit (HealthGrid) CERN STFC JRU (Queen Mary, Uni of Manchester, Uni of Edinburgh, Imperial College) 22 partners CERN with TRUST-IT Elsag Datamat, with BT Infrastructures Critiques SAS, CNRS and TRUST-IT TRUST-IT with Elsag Datamat, BT Infrastructures Critiques and CGG Veritas NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 5

  6. EGEE Web Portal Statistics • Launched 21 May 2008 at the London Business Day. • Average of 5,860 unique visitors per month. • Total of 70,331 unique visitors May08 to April09. • Peaks in September 08 and March 09 near EGEE’08 and 4th User Forum. • Visitors from countries across the world, including Europe, India, Africaand the US. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 6

  7. EGEE Websites NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 7

  8. EGEE Websites • Portal approach so all information is in one place for easy navigation. • Each activity keeps their own section up to date. • NA2 updates dissemination section, press room, news and events. • ‘EGEE in the headlines’ page featuring highlights from media coverage. • Feedback from users is good, 85% of respondents to a survey at the EGEE 4th User Forum thought the design was ‘good’ or ‘very good’. • User web portal launched with RSS feed and information for the user community. • Consortium area developed with links to activity sites and wikis. • Project image gallery now available, as well as style guides, poster and infosheet templates, information for the business community and a guide to working with the media. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 8

  9. EGEE Publications Director’s Letter, issued monthly Press releases, 18 issued by central office, 57 across NA2 • New EGEE-III brand established. • New templates for press releases, posters and infosheets. • Director’s Letter redesigned with a new readable style. • Project Newsletter issued in HTML format. Infosheets, 26 available in up to 5 languages Project newsletter, issued quarterly, 1400 subscribers NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 9

  10. EGEE Publications • 14-page A5 leaflet about EGEE • Infrastructure poster • Collaborating Projects brochure designed and produced • Book of Abstracts for 4th User Forum • EGEE In the Headlines booklet NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 10

  11. EGEE Publications • Over 50 articles for International Science Grid This Week. • Paper for the 21st CODATA Conference Proceedings. • 2000 word article for eStrategies Projects magazine. • Articles for HPCwire, OMII-UK’s Newsletter, CERN Computer Newsletter, research*eu, Belief-II’s Zero-In magazine. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 11

  12. EGEE’08, Istanbul • 529 participants from 47 countries. • 5 press releases, rebroadcast by HPCwire, Supercomputing Online and Innovations Report, sent to 4000 journalists via AlphaGalileo and EGEE contacts lists. • Announced in iSGTW, attended by the Editor. • Media sponsors: HPCwire, GridCast, iSGTW. • Two dissemination sessions, one featuring an Economist journalist. • Collaboration with GridTalk to blog from the event via the GridCast website – 56 blog posts and 15 podcasts published. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 12

  13. EGEE 4th User Forum, Catania • Events and launches included: launch of GridGuide; announcement of the location of EGI.eu; MoU signed with BalticGrid-II. • 3 press releases: CardiogenicsConsortium’s paper in Nature; launch of the Glue 2.0 specification and a demo of an ancient Greek instrument resurrected using the grid. • Epigonion story picked up the London Times, international coverage in ScienceDaily, BBC Radio 4, MSNBC.com and Discovery News. • First ‘Web 2.0’ event: event blog with GridCast, 56 posts from EGEE, OGF, OGF-Europe, EGI, Gridtalkand 19 webcasts. • New EGEE Twitter feed meant delegates and others could follow the conference live – nearly 200 messages posted from Twitterers. • Flickr tag announced at the opening plenary -450 images uploaded. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 13

  14. EGEE and social networking sites • New for EGEE’08 • Experimented with blogs and Twitter in between events • EGEE 4th User Forum the first ‘Web 2.0 event’ NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 14

  15. Other Events Supercomputing’08, Texas, Nov 08 Research Connection, Prague, Mar 09 LHCGridFest, CERN, Oct 08 SSOKU09 Workshop, Brussels, Jan 09 ICT, Lyon, Nov 08 NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 15

  16. EGEE in the media: Press cuttings • BBC World Service Radio, UK; 28 April 2009: Interview with DomenicoVicinanza about reconstructing the epigonion and the Lost Sounds Orchestra. • Discovery News, 17 March 2009: "Ancient instrument revived by computing“ • BBC Radio 4, UK; 10 March 2009: Interview with DomenicoVicinanza about reconstructing the epigonion. • The Times, London, UK; 9 March 2009: "Sound of long-lost Ancient Greek instruments recreated by computer experts" • HPCwire; 4 March 2009: "Achieving Grid Interoperation Through Standardisation" • ScienceDaily; 3 March 2009: "Worldwide Grid Helps In Fight Against Heart Disease" • HPCwire; 2 March 2009: "EGEE Launches GridGuide" • Nature Genetics, March 2009: "Genome-wide haplotype association study identifies the SLC22A3-LPAL2-LPA gene cluster as a risk locus for coronary artery disease" • Popular Science, US; 10 February 2009: "Argh! Tech Fights Back" • International Science Grid this Week; 21 January 2009: "Rough waters: fighting piracy with technology" • IEEE computer society; January 2009: "The Organization and Management of Grid Infrastructures" • eStrategies; October 2008: "Snapshots of the amazing world of GRID" • The Times, London, UK; 29 September 2008: "Grid of 100,000 computers heralds new internet dawn" • The Telegraph, London, UK; 9 September 2008: "The Grid' will see 80,000 computer network processing data from LHC" • BBC News; 8 September 2008: "Large Hadron Collider: The Grid" NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 16

  17. Regional EGEE Activities • 5 local websites; • 240 events organised or attended; • 38 newsletters issued, 82 materials produced or translated; • 57 press releases, 43 interviews, 172 press cuttings; • 168 scientific papers. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 17

  18. Summary Metrics NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 18

  19. Overall Project Metrics NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 19

  20. Plans for Year 2 (1) • Web pages and design • Improve communication with the EGEE user community, particularly about transition to EGI, working with other activities. • Work closely with EGI_DS and EGI.eu. • Full audit of all EGEE web sites, past and present, to develop a transition strategy. • A task force will be put in place during the final 6 months to implement this strategy. • Materials and publications • Continue to issue Director’s Letters, Project Newsletters and articles. • Develop materials explaining the EGI resources for users and ESFRI projects • Archive materials and templates and investigate public repositories eg Belief. • Maintain the online image gallery hosted by HealthGrid. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 20

  21. Plans for Year 2 (2) • Media, public relations and marketing to new users • Combine NA2, NA4 and communication channels to reach users. • Attend major events, including joint EGEE/EGI booths at Research Connection 09 in Prague, Supercomputing 09, Oregon and CeBIT, Germany. • Use media sponsors GridTalk, iSGTW and HPCwire to disseminate messages about the transition to the trade press and general media . • Regional effort • The regional dissemination within EGI is an NGI InternationalTask. • NA2 regional effort will be migrated to NGI funded resources wherever possible to preserve core tasks. • Local resources will be used for maximum effect to communicate the transition to EGI to local user communities. • Archive local resources eg NA2 twiki. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 21

  22. Plans for Year 2 (3) • Management, admin and coordination • Main point of contact between NA2 and dissemination teams from EGI_DS, EGI.eu and the emerging NGIs and SSCs. • Coordinate the transition strategies and host further face-to-face meetings for partners. • Produce DNA2.8 final report on dissemination. • Work with the Business tasks on a Dissemination Work Package to form part of a proposed New Users SSC. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 22

  23. Issues and mitigating actions • Non-responsive partners • At the end of the first quarter, University of Melbourne and Tel Aviv University were unresponsive – no official named contact and no metrics reported. • By close of the second quarter, named partners added to the Execution Plan and metrics submitted for the first two quarters. • Online metrics tool • Updates required to the tool, maintained by University of Edinburgh. • Updates not implemented due to staff recruitment issues. • By end of January, issues had been resolved and the updates completed. • Media sponsor • Grid Today (renamed OnDemand Enterprise) ceased trading suddenly in December 2008. • Relationship with sister publication, HPCwire has been fruitful so no further media sponsorship deal with an additional publication has been sought. • Internal communication • A perennial issue in a project of the size and complexity of EGEE. • Regular sourcing of new success stories is vital to maintain the profile of EGEE externally. • Build on networks in NA4, NA3 and the CPLO – must work closely together to communicate with users in particular, as identified by the EAC. NA2 – Catherine Gater- EGEE-III First Review 24-25 June 2009 23

  24. Summary • Achievements • All Deliverables, Milestones and project overall metrics achieved for the first year. • High profile for EGEE maintained at several key events in the grid calendar, some attracting thousands of delegates. • Significant contribution to EGEE’08 and EGEE 4th User Forum, including media and outreach campaigns generating press coverage in the Times, Telegraph, BBC Radio 4, BBC World News and Discovery News. • Used Web 2.0 channels such as blogs, social networking sites and micro-blogging tools to spread the word about grid success stories. • Several EGEE-III web sites launched, including the main portal and event websites. • New EGEE-III brand rolled out to all EGEE publications, including newsletters, posters, infosheets and brochures. • Wide range of articles published in iSGTW, HPCwire, Zero-In and eStrategiesProjects Magazine. • Rich and varied range of dissemination activities by regional partners, including websites, original and translated materials, scientific papers, events, press releases and press cuttings. • Issues: Internal communication • Maintain a flow of success stories from the other EGEE activities to NA2 to communicate more effectively with users via the website, published materials and the trade and general press. NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 24

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