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WHAT IS A PPP?

PARTNERSHIPS OF GOVERNMENTAL AND NON-GOVERNMENTAL ORGANIZATIONS (ASSOCIATIONS) IN THE SPHERE OF TOURISM: RUSSIAN AND FOREIGN EXPERIENCE Moscow, Russian Federation, 19 March, 2012 (President Hotel). WHAT IS A PPP?. Combining two powerful forces Public Sector Private Sector

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WHAT IS A PPP?

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  1. PARTNERSHIPS OF GOVERNMENTAL AND NON-GOVERNMENTAL ORGANIZATIONS (ASSOCIATIONS) IN THE SPHERE OF TOURISM: RUSSIAN AND FOREIGN EXPERIENCE Moscow, Russian Federation, 19 March, 2012 (President Hotel)

  2. WHAT IS A PPP? • Combining two powerful forces • Public Sector Private Sector • Tourismcollectiveprojectthatrequirescarefulmanagement. • Most simply definition: • “An arrangement for joint working between the public and private sectors”

  3. WHY PARTNER The value chain of tourism industry Transport Distribution Leisure Environment and public services Accommodation Public sector • Policy and legal framework • Resources • territory • infrastructures • human capital • technological capital • financing conditions • advanced services • Information and knowledge (demand) • Marketing • Products • Innovation and development • Formation Private Sector

  4. TOURISM PPP • Access to new sources of capital • Accelerated development of infrastructure assets • Risk sharing opportunities • Maintenance or improvement of service levels • Access to skills in planning, management and service delivery • Greater value from economic development opportunities Public • Access to new markets that they would be unable to develop on their own • Ability to improve skills levels and performance • Expansion of products or services beyond current capability • Enhancement of credibility through association • The opportunity to earn a return commensurate with the risks and merits of the venture Private

  5. COMBINING FORCES Vision People resources Goals PPP come together as experts combining, inter alia: Funds Access Structure Intelligence Expertise For the sole purpose of achievement of a clearly defined, mutually desired end-goal

  6. COMBINING FORCES SCOPE OF COOPERATION Strategic Planning Multiply positive effects Foster synergies Create value Improve management Integrate value chain Financial Efficiency For the sole purpose of achievement of a clearly defined, mutually desired end-goal

  7. INTENSITY OF COOPERATION Cooperation Association Planning Information Financing Destination Manag. Mixed Company Consortium Infraestructures NTOs Permanent Puntual Shared Risk Sisthematic Product Development Training Research

  8. AREAS OF COLLABORATIONS Destination Management Product Development Research Marketing organizations Regional planning authorities Human Resources Joint management of protected areas Community-basedventures

  9. WHY PARTNER? Partners will benefit from the alignment of resources and objectives • Improvement • New products • Quality standards • Protect consumers • Create sustainable development • Develop attractions • Contribute to the economic wealth of the community • Enhance and preserve resources • Provide research and measurement of methodologies • Implement Tourism Satellite Accounts • Enhance technological innovation and application • Set services and quality standards • Provide training and education programs • Improve productivity and innovation • Brand presence • Improve marketing efficiency • Joint marketing campaigns • Improve market coverage and reach • Provide participation at trade shows • Access new markets • Improve roads, transport infrastructure and basic services • Provide impetus for intermodal transportation • Improve public health and sanitation • Improve safety and security • Obtain investment and founding • Leverage public investment • Obtain start-up financing Products Research and Technology Human Resources Marketing Infrastructure Financing

  10. CHECKLIST FOR SUCCESS Clear accountability Aligned Objectives Right skills in the right place Effective Communication Clear decision-making Adaptive ways of working Source: http://www.europarc.org/uploaded/documents/871.pdf

  11. TOURISM PPP • Advantages • Strategic • Share visions and goals • Share of information, risk and rewards • New cooperative culture PPP Is it possible It is needed

  12. CONCLUSION Seminar provides a great opportunity to: DISCUSS SHARE LEARN • Partnerships making a destination attractive, competitive and well-managed

  13. igarana@unwto.org www. unwto.org

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