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ICT and Devices in K-12 Education Rothin Bhattacharya

ICT and Devices in K-12 Education Rothin Bhattacharya. Indian Education market. Education market in India is estimated to be ~ US$ 135 billion by 2020, of which the e-learning market alone will constitute ~US$ 7 billion. Drivers of growth. Size USD billion. Growth %.

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ICT and Devices in K-12 Education Rothin Bhattacharya

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  1. ICT and Devices in K-12 Education RothinBhattacharya

  2. Indian Education market Education market in India is estimated to be ~ US$ 135 billion by 2020, of which the e-learning market alone will constitute ~US$ 7 billion Drivers of growth Size USD billion Growth % Indian e-learning market, 2010-2015 $ billion Indian education market, 2010-2015 $ billion +42% p.a. ~7.2 ~0.2 2010 2020 +12% • Large and fast growing student base • High student accountability supplemental education • Poor quality of teaching • Few good HE institutes - competition • High private participation in education 11 75-78 15 Mainstream 30-31 55-58 Supplementary 14-15 2010 2020

  3. ICT in schools Digital Multmedia Content Projector Interactive White Board SRS Speakers Classroom PC Classroom PC Classroom PC Classroom PC Content Server @ School Classroom PC Classroom PC digischool Resource Center Classroom PC Classroom PC

  4. K- 12 ICT Market in India Total number of classrooms in India- 4 Mn, out of which 0.15Mn is penetrated. 95% is the opportunity which is still not penetrated

  5. Benefits of ICT? Access to rich content • Multimedia content on various topics by experts helps better student understanding • Addressing the hard spots in the curriculum Quality content • The content helps the school’s to address the problems related to the quality of faculty Increased retention and student engagement • The multimedia content, virtual labs, simulations help teachers to make the content more interesting

  6. Key Challenges faced by school ICT players • Content evaluated on quantity rather quality • Schools are not able to differentiate between the products basis the content and try to go for volume of content rather than quality • % utilization of the product • Teachers are not familiar with technology and frequent power cuts become hurdle • Customer try to Marketing objective , rather than academic • Schools are adopting the technology as a ‘me too’ solution rather than focusing on academic outcomes

  7. National Policy on ICT in School Education (Draft, 2009) • ICT literacy & competency • ICT related electives • ICT enabled teaching 3 stages of ICT implementation Computer lab with atleast 10 networked computers Atleast 1 classroom with audio visual facilities Policy Broadband connectivity

  8. Government, Education & ICT • ‘Mission in Education through ICT’ - Rs 9000 million • Opening up the education sector for foreign institutions • PPP: To set up 2500 model schools, spending Rs 100 billion • CBSE: Pro-active promotion of use of technology in affiliated schools • NIIT has provided computer-based learning to over 16,000 government and private schools across the country cumulatively impacting lives of more than 10 million kids

  9. ICT – Challenges: Private vs. Public • Differentiating offering • Competitive intensity • Content Design: Regional Boards and numerous publishers • Tech. adoption: Lack of quality teachers • Digital Classroom no more a differentiator for schools • B2B2C Private Challenges Public B2G2C . Large upfront investment, low ROIC . L1 bidding: commoditization & low margins . Long working capital cycle .

  10. Digital interaction goes Mobile • Buildings • Time-based • Rigid, Factory-model education • Rote Learning • Textbook-driven—passive learning • Interactive—Active Learning • Learning Outcomes-based • Research Driven, Learner centered Constructive Learning Digischool In Classroom Interactive Learning – Teacher Supported Peer to Peer collaborative learning Tablet based personalized learning

  11. Learning devices changing the learning paradigm Increasing access to devices PC Lab Classroom eLearning One-to-One eLearning 1 • 25:1 • When resources are constrained • Limited to computer Literacy • Learning across curriculum • Computer on wheels: 1 to 1 eLearning in School • Dedicated device@ school/home • Self-paced learning • Max. access to technology Effective Technology Environment Access to devices 2 Student Teacher Administ-ration 3 Enhanced Teaching & Learning

  12. One-size-fits-all To 1:1 E-learningThe future of personalized learning

  13. Self learning device revolution • Mobile devices would outship PCs by more than 2 to 1 and generate more revenue than PCs for the first time in 2012. • 85 billion mobile apps will be downloaded, and mobile data network spending will exceed fixed data network spending for the first time • Mobile devices spending will grow 23%, driving 43% of IT growth • Over 700 million smartphones and tablets will ship, a jump of 34%, nearing 2x PC shipments. • 1.5 million mobile apps will be available, over 15 times the number of PC apps Internet adoption combined with above device revolution would lead to mobile/tablet based self learning revolution Source: December 2011, IDC #231720, Volume: 1

  14. Self learning content on various devices Assessments- Outcome based (Both for K-12 and HE) Professional and Career skill enhancement- HE and CDC Content: Static Dynamic Collaborative Curricular Based Content (K-12) and game based learning Test Preparation (Both Graduation and Post Graduation) Form Factors USB Internet + Content Dongle 2 Way Live Learning IPTV Android TV Content Delivery On Broadband Educational Tablet

  15. Conclusion: Is technology the silver bullet for school education in India? Investing in Right quality content for devices • Content on devices which can provide Access, Equity and Quality to student Teacher training on technology • Training teachers on technology would enable growth and adoption of technology Learning outcomes for students • Effectiveness through Measurable learning outcomes needs to be derived With the right content and making technology simple can help making school education in India achieve global standards

  16. Thank You

  17. Overview of the Indian Education Sector Market Size (2008): USD 50.1 Bn CAGR: 14% Education Sector in India Regulated – School Fees Unregulated Preschools K-12 Schooling Higher & Professional Education Vocational Training Coaching/ Tutoring Educational Services • KG to 12 • Engineering • MBA • Medical • Sector specific • Industrial training • Out of class tutoring for K12 • Test Preparation • ICT & Multimedia • Books • Skill development • Preschool/ Playschools Market Size USD 0.3 Bn USD 20 Bn USD 20 Bn* USD 1.5 Bn USD 6.4 Bn USD 1.9 Bn Segment Pie 40% 40% 3% 12.6% 3.8% 0.6% 36% 14% 12% 25% 15% 18% CAGR • Millennium • Zee Group • DPS • GEMS • Manipal • Amity • Symbiosis • NIIT • Aptech • IIHT • Jetking • HCL • FIITJEE • Bansal • Mahesh Tut. • Educomp • HCL • Teach Next • Edurite • Kidzee • Mothers Pride • Shemrock Key Players Source – Ernst & Young

  18. Six primary themes of Indian education market Vocational skills Pre-primary Primary and upper primary Secondary Tertiary/Higher Under-grad, PG, Ph.D., etc. Standards 9-12 Standards 1-8 2-5 years 5-13 years 13-17 years 17-25 years 15-25 (and beyond) Theme 2: Running a chain of schools • Largest segment currently • Rapid growth, though significant variation across segments • Several new forms of competition • Regulated though reasonably clear and stable regulations Theme 3: University or chain of colleges • Second largest segment • Growth, partly due to ease of entry in same states • Highly regulated, with uncertainties Theme 5: Vocational skills • Small but growing rapidly • Significant industry and government push • Emerging large scale for-profit plays • Not much regulation (though certification may start) Theme 1: Pre-schools and play schools • Small though growing rapidly • A couple of large chains with highly fragmented and local competition after that • Branding becoming increasingly relevant Theme 4: A range of services in K-12 and higher ed • Maximum new player activity • Maximum recent for-profit and investor activity • Low entry barriers; however, large scale profitable play needs careful choice of segments and appropriate business model Limited (largely supporting in nature) Limited (counted above) Theme 6: technology – led interventions • Minimum investment required for the launch of technology related offerings • Increased reach and relevance across a wide range of students

  19. Indian Education market

  20. ICT – Offering & Challenges: Private vs. Public

  21. Government, Education & ICT • Provision for the scheme ‘Mission in Education through ICT’ has been substantially increased to Rs 9000 million • Possibility of opening up the education sector for foreign, private institutions • Government to focus on PPP models in the education sector across K12 education, higher education and vocational training • Roping in the Private sector for setting up 2500 model schools, thereby spending Rs 100 billion through PPP models • CBSE has been pro-actively promoting the use of technology in schools affiliated to it • Few key initiatives • Results on the Net • Online Admission Counselling • Distance Education • Online NCERT Textbooks for Classes I to XII

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