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How To Create a Catchy Slogan

Sticky Slogans. How To Create a Catchy Slogan. To come up with great slogans I always ask these basic questions:. 1. Who is your main customer? 2. Who is your main competitor? 3. What do you do for your customer?. Traits of a Good Slogan . Easy to understand

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How To Create a Catchy Slogan

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  1. Sticky Slogans How To Create a Catchy Slogan

  2. To come up with great slogans I always ask these basic questions: • 1. Who is your main customer? 2. Who is your main competitor? 3. What do you do for your customer?

  3. Traits of a Good Slogan • Easy to understand • "Breakfast of champions." Wheaties • They are very short (no more than 3 to 6 words). • "Drivers wanted." Volkswagen • They promise big benefits, the customer will get when they buy. • "Tastes so good cats ask for it by name." Meow Mix • They are easy to remember • "Have it your way." Burger King

  4. Uniqueness • A tagline that will give your business the leading edge. • A unique tagline stands out from other taglines. • “Let your fingers do the walking” Yellow Pages

  5. Customer Orientation • A good tagline is one that suits the hearts and minds of your consumers • “We Love To See You Smile” McDonalds

  6. Company Strength • To gain trust and confidence from your clients and customers, you need to assure them with your company edges and strengths. • Wise consumers are vigilant on the quality of products and services companies are offering in the market. • “Quality is everything we do” Ernst and Young

  7. Transmission • One that contains a contagious element • One that lingers in the mind of its victim • “It keeps going, and going, and going…” Energizer

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