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Mcdonald's:

Mcdonald's:. Outwitting the Big Buzz. Opportunity and Issue Analysis. Company History Vision Mission Statement Business Definition Model. McDonald's Philippines. Milestone. Current Marketing Situation. Definition of the Industry Size and Scope of the Industry Competition. Economic

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Mcdonald's:

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Presentation Transcript

  1. Mcdonald's: Outwitting the Big Buzz

  2. Opportunity and Issue Analysis

  3. Company History • Vision Mission Statement • Business Definition Model

  4. McDonald's Philippines Milestone

  5. Current Marketing Situation

  6. Definition of the Industry • Size and Scope of the Industry • Competition

  7. Economic • Technology

  8. Five Forces Model

  9. Direct competitors: - Jollibee Indirect competitors: - Burger King Buyers: Primary: - students -office workers -class A, B, C Secondary: - shoppers - tourists Substitutes: - KFC - Chowking - Wendy’s - Greenwich

  10. War Map

  11. Analysis • Key Success Factors

  12. Advertising and Promotion • Proper Pricing • Quality of the Food • Product Lines • Extensive Branch Network • Availability of Raw Materials • Franchising

  13. Economic Review

  14. Target Market Profile

  15. Competitor's Matrix Analysis

  16. Customer's Comparison Matrix

  17. TOWS Analysis

  18. Positive Attributes Negative Attributes I n t e r n a l f a c t o r s E x t e r n a l f a c t o r s

  19. TOWS Matrix Analysis

  20. BCG Matrix

  21. Growth Opportunity Matrix

  22. Proposed Marketing Objectives

  23. Market Share • Sales • Be the leading fast food chain in the Philippines (long term)

  24. Product Strategies

  25. Proposed Products for McDonald's

  26. McFish Fillet

  27. McHalo Fiesta

  28. New McFloat Flavors

  29. McBrownies

  30. McPizza

  31. Place Strategy

  32. Price Strategy

  33. Proposed Marketing Strategies

  34. Repositioning

  35. Place of Distribution • Product Development • Advertising and Promotions

  36. Marketing Strategies and Action Program

  37. January

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