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Trailblazer Adventure Program - Empowering Today's Youth with Outdoor Sports

The Trailblazer Adventure Program by U.S. Sportsmen’s Alliance Foundation introduces youth to outdoor activities like shooting, hunting, fishing, and conservation. This program has held 736 events in 48 states, engaging 1.6 million+ youth and families. Partnered with organizations like American Heritage Girls and supported by foundations and sponsors. The goal is to serve 500,000 participants annually by 2015.

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Trailblazer Adventure Program - Empowering Today's Youth with Outdoor Sports

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  1. Our sport. Our heritage. Our fight.

  2. Issues Plaguing Today’s Youth

  3. The Trailblazer Adventure Program is an outdoor program of the U.S. Sportsmen’s Alliance Foundation that gives today’s youth and their families an opportunity they might otherwise miss: the chance to experience the wonders of outdoor sports firsthand, with expert guidance from experienced sportsmen and various conservation groups.

  4. Trailblazer is designed to introduce youth and their families to a variety of outdoor activities including shooting, hunting, fishing, trapping, and exposure to different local and national conservation groups.

  5. The first Trailblazer event was a single event held in 2001 near Atlanta, Georgia. • To Date: • 736 events in 48 states • 1,600,000 + youth and families

  6. 2012 Trailblazer Statistics 82 Traditional & 45 Cabela’s Events 226,000 participants in 2012 Held events in 42 states

  7. Trailblazer Events 2001-Present 736 events-48 States

  8. Trailblazer Participation by Year 226,263 202,618 190,052 187,917 179,633 141,645 117,249 70,373 30,850 4,850 1,360

  9. We accomplish this by partnering with a host of other youth serving organizations • Boys Scouts of America, American Heritage Girls, YMCA, Girl Scouts of the US • State wildlife agencies • Local, state and national sportsmen’s organizations

  10. In 2012 we partnered with American Heritage Girls • 22,000 AHG members • 10 AHG programs for 2013 season • Already booking AHG events for 2014 • Developing new opportunities between the organizations to get girls more excited in outdoor sports

  11. We rely on numerous foundations and corporate sponsors who receive tremendous exposure to a new audience for a fraction of normal advertising costs such as: • American Legion Child Welfare Foundation • Cabela’s, Cabela’s Outdoor Fund, World’s Foremost Bank • Crosman • Mossberg • National Shooting Sports Foundation • Shakespeare/Pure Fishing

  12. What Happens at a Trailblazer Event

  13. Three Phases of Trailblazer • Create Trailblazer Adventure Programs through attracting partners to facilitate • Encourage youth and family participation in additional outdoor activities • Follow up key

  14. OurVision • To serve 500,000 participants per year by 2015 • Additional event partners • Financial partners as well

  15. How do we get there and produce a high quality experience for America’s Youth • Partnership and involvement of American Legion Departments and Posts at local Trailblazer events.

  16. Thank You!

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