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Childhelp Chippers

2. . Project Childhelp M2 (Marketing Squared). Develop and implement a branding effort. Leverage branding and marketing. Pilot new approaches as a template for other regions. . The key objective of the AZ LeaderForce project with Childhelp is to develop a pilot strategy for balancing a strong national brand and a strong local execution of that brand within the Arizona region, and specifically with individual programs located in the Phoenix Valley. .

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Childhelp Chippers

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    1. Coaches: Terry Hamilin, Team Leader Katrina Gipson, Coach Mark Publow, Coach (mid-project transition) Champions: Sharon Hill Timarie McClendon Margaret Sluyk (relocated to CA mid-project) Childhelp: Chuck Westerlund, Director of AZ Programs Walt Stutz, Director of Marketing Nicole Hadley, ASU Public Allies Program Childhelp Chippers

    2. Project Childhelp M2 (Marketing Squared)

    3. Key Objective

    4. Expectations

    5. Project Goals

    7. Deliverables and Timeline

    8. 1 – Final video “tying it all together” 2 – Library of video footage to be delivered allowing agency to use sound bites and clips for different mediums 3 – Printing center to be used nationally to lower costs and instill a level of consistency for branding 4 – Branded PowerPoint shell Continued Projects

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