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Materials MicroWorld Progress

Materials MicroWorld Progress Name Game Exhibition Elements and Status Web Site Information Sponsors Budget What’s next? Naming the Exhibition From a cast of thousands… Limited to 6 visitor tested Strong PR considerations Design Development Task Force

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Materials MicroWorld Progress

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  1. Materials MicroWorld Progress • Name Game • Exhibition Elements and Status • Web Site Information • Sponsors • Budget • What’s next?

  2. Naming the Exhibition • From a cast of thousands… • Limited to 6 visitor tested • Strong PR considerations

  3. Design Development Task Force • From brainstorming to implementation and development of exhibit elements • Goal: to assure scientific content , copy, graphics and design • Workshops and conference calls

  4. Design Development TF Activities • July and August Workshops @OSC • Prototype assessment reviews • Concept specs reviews • Discussions of elements • Scientific content and presentation • Materials needs

  5. Exhibition Elements (* on final approved list) Ferrofluids Sand to Light Foam Defects (Virtual Blacksmith) Crystals Amorphous Metal Smash the Glass * Memory Metals Touch Table * [Liquid Crystal] Zoom! [Theming/Entrance] Materials Evolution* Material Science Overview Video * Material Scientist Interview Video (5 x MSI) * MicroWorld Theatre with hosted demo *

  6. Smaller Exhibition

  7. Concept Specifications • Goal: to discuss the exhibit description, visitor interaction expected, the main goal of the element and the curriculum connections • DDTF approved all so far, need... • Ferrofluids, Crystal, MicroWorld Theatre, [Theming and Entrance]

  8. Prototype Assessments • Goal: to determine if an element needs to be prototyped • Every element is assessed, not all are prototyped

  9. Prototype Reports • Goal 1: to assure that the element is robust enough to be included in the exhibition • Goal 2: to discover if an idea results in a valuable visitor experience with connected communication interface • DDTF approved all, still need both goals addressed for… • Materials Cave, Sand to Light, MicroWorld Theatre, [Theming and Entrance], Defects, Memory Metals, Zoom

  10. Formative Evaluation • Randi Korn & Associates: Johanna Jones • July: Memory Metals, Smash the Glass, Amorphous Metals, Virtual Blacksmith (which becomes Defects) • November: Ferrofluids, Foam, Crystal, Name

  11. Web Site Complement • April MRS - $12k for concept development • Web Design Workshop-June @OSC • Final Concept-$80k contingency (includes $12k) • Total $108k ($28k original + $80k enhanced) • 3 Web Construct proposals--> ZOOM! • 5pm Tuesday-OSC Web presentation

  12. Big Website Idea • ~80% Big interactives for kids (5-8th grades) • Discovery-based learning • Complement/hook with physical exhibition • Can stand alone/be enhanced in future • Materials Scientists are people--you! • 20% of remaining • Physical Exhibition, teachers guide, demos • Links to MRS, maps, venues, etc [ no formal curriculum development ]

  13. Web Organizational Concept

  14. Current Sponsors!!

  15. Sponsors • Fundraising Task Force • Scientific Advisor and PR Contact • Choice of museum venues (2 per exhibition size) • (sponsor organization may also have a financial contact)

  16. Budget: Consultants’ Costs6/01-11/02* • ConsultantProjectedActual • OSC $1,110,500 $686,989 • RK&A $66,750 $13,300 • * MRS not invoiced for all November expenses

  17. Budget: MRS Personnel and Advisor Expenditures 6/10-11/02* • PersonnelCategoryProjectedActual • MRS Travel $51,700 $34,593 • Advisor Travel $15,400 $8,559 • Advisor Stipends $33,325 $9,841 • * MRS not invoiced for all November expenses

  18. What’s Next? • Science and Education TF reinvigorated • Outreach TF tied to venue selection • Final designs • Formative evaluation in Spring: Zoom, Defects, Sand to Light • Copy content and Graphics

  19. Outreach Programs Subcommittee (Kristin Bennett) • Sets goals and plans MRS membership involvement with venues, materials and museum communities involvement at professional meetings and during exhibition touring. Plans Public Relations external to MRS. • Materials Science and Museum Programs TF (Beth Stadler) • Media Relations TF (Bill Hammetter) • [Dissemination and Sales& Marketing not active)

  20. Materials Science and Museum Programs TF • Development of MRS meeting workshops • Help members develop educational materials, programs, and demonstrations for host museums. • Develop programs to train museum hosts • Creation of Community Resources Coordinators to assemble local volunteer groups (MRS members, MRSECs and Chapters) • Responsible for recruiting and coordinating volunteers for museum activities. (Coordinate some functions with Schools and Community TF)

  21. Media Relations TF • Concerned with developing external media relation program for MMW and MRS - press, TV, radio, advertising. Will work collaboratively with OSC and sponsors in this area for MMW PR.

  22. Exhibit & Education Programs Subcommittee (Tom Rieker) • Responsible for exhibit and education program development and implementation. • Sets goals for the quality of the education program and exhibit fabrication • Development of web-related component and other external educational support projects (Schools and Community) • Science & Education Plan TF (Eric Werwa) • Design Development TF (Tom Rieker) • Web Site TF • (Schools and Communities Ed TF)

  23. Operations Subcommittee (Steve Streiffer) • Fiscal Management, project tracking, mostly based at MRS HQ • Fundraising • Budget oversight

  24. Tentative Dates and Venues (5000ft2 exhibition) • 2004 Liberty Science Center (3M) Virginia Air and Space Museum, Hampton Museum of Science, Boston (tentative) • 2005 Great Lakes Science Center (Ford) open Tech Museum of Innovation, San Jose • 2006 open open Children’s Museum of Indianapolis

  25. Tentative Dates and Venues (1500ft2 exhibition) • 2004 open Museum of Discovery and Science, Ft Lauderdale Reuben H. Fleet Science Center, San Diego (Ford) • 2005 open open open • 2006 open open open

  26. Interested Venues • Science Museum of Minnesota (3M) • St Louis Science Center (Alcan) • Franklin Institute Science Museum, PA • Imaginarium Science Discovery Center, Anchorage • Cranbrook Institute of Science, MI (3M, DOW) • Mid America Science Museum, AR • CA Science Center, LA (Ford) • Lawrence Hall of Science, CA • Coyote Point Museum, CA • Museum of Science and Industry, Chicago • Boonshoft Museum of Discovery • Buffalo Museum of Science (Alcan) • Marshall Space Flight Center, AL (3M) • Don Harrington Discover Center, TX • Chicago Children’s Museum

  27. GRAND OPENINGS • June 28, 2003 Ontario Science Center • February 2004 Liberty Science Center, New Jersey

  28. Budget: Consultants’ Costs6/01-11/03* • ConsultantProjectedActual • OSC $1,885,000 $1,575,824 • RK&A $89,000 $56,680 • * MRS not invoiced for all November expenses

  29. Budget: MRS Personnel and Advisor Expenditures 6/10-11/02* • PersonnelCategoryProjectedActual • MRS Travel $58,300 $57,511 • Advisor Travel $16,500 $10,995 • Advisor Stipends $38,050 $16,241 • * MRS not invoiced for all November expenses

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