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Discover the inspiring story of Lisa Christensen and Nissa Marion, the founders of Ecovision Asia and Ecozine, as they share how they transformed their passion for sustainability into a thriving social enterprise. From overcoming challenges like limited budgets and market competition to cultivating partnerships and developing stable revenue streams, their journey emphasizes the importance of adaptability and community engagement. Join them for insights on entrepreneurial success, love for the planet, and the power of collaboration in creating impactful change.
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How WE started, how WE made it! Lisa Christensen, Founder + CEO, Ecovision Asia | Ecozine Nissa Marion, Director + Editor, Ecovision Asia | Ecozine
FRIENDS CAN BE BUSINESS PARTNERS SOCIAL ENTREPRENEURIAL SUCCESS
AWARENESS • SOLUTIONS • Free educational events & seminars • Advocacy • Public opinion survey • Community engagement • Targeted media campaigns • CHALLENGES • Lack of education • Hands-off government • “Pick up after me” society • Consumption • Value chain
FUNDING • CHALLENGES • Project by project • Sporadic revenue • Limited budgets • Small team • SOLUTIONS • Brand equity • 11 year history • Cultivating partnerships • Developing stable revenue streams
TIMING • SOLUTIONS • Understanding the market • First-mover advantage! • Be willing to change/evolve • CHALLENGES • Immature market • First-mover risk • High output, low reward
COMPETITION • CHALLENGES • Green space is growing • More players in the market • Cookie-cutter new entries • SOLUTIONS • Developed reputation • One step ahead • Choosing best opportunities • Do what we do, and do it well
SPECIFIC EXAMPLES CSR: Staff engagement & education Entering the digital business world Social media and online marketing Engaging a board of advisors
A BUSINESS MINDSET • LOVE • Leadership • Integrity • Communication • Compassion • Respect • Awareness • Trust • Authenticity • Empowerment • Commitment • Teamwork
New partners Expansion Regional development “Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford
THANK YOU! Lisa Christensen | +852 9379 8213 | lisa@ecovisionasia.com Nissa Marion | +852 9501 1005 | nissa@ecovisionasia.com