7/26/2016

1. Attacking the “Disease of Uncertainty” not the “Symptom of  Fear” 7/26/2016

2. FEAR

3. Thinking about the housing crisis that started in 2008, when many people and families defaulted on their mortgages and lost their homes, I think the housing crisis is pretty much over MacArthur Foundation

4. Uncertainty…

5. Where Is the Opportunity?

6. trust

7. Three Questions Do they know what is happening? Do they know why it is happening? Do they know how to communicate it?

8. Today, we will… 1. Prove the housing market is primed for tremendous growth over the next 18 months 2. Debunk the myth that we are heading for a new housing bubble 3. Dispel the concerns potential buyers have regarding today’s mortgage environment

9. Today, we will… 1. Prove the housing market is primed for tremendous growth over the next 18 months 2. Debunk the myth that we are heading for a new housing bubble 3. Dispel the concerns potential buyers have regarding today’s mortgage environment

10. “With last month's gain, sales are now up 4.5% from May 2015 and are at their highest annual pace since February 2007.” - Lawrence Yun NAR’s Chief Economist

11. “Now in its seventh year, the US economic recovery shows signs of slowing in the face of a strong dollar, a weakening global economy, and low energy prices. But as household growth continues to gain momentum, the housing sector should be an engine of growth.” - Joint Center For Housing Studies of Harvard University

12. “Demand for homes has been especially strong as more Americans find work, wages edge higher and mortgage rates remain historically low. We still have some ground to make up but housing remains a bright spot in the economy.” - Freddie Mac

13. Homeownership is… an achievement to be proud of a dream come true Ipsos

14. Buying a home is an excellent long-term investment because it is likely to increase in value over time and it is one of the best ways for people to build wealth and assets: MacArthur Foundation

15. Average Effective Rent in the U.S. WSJ, AxioMetrics

16. % of Renters Who Prefer to Own Increasing Federal Reserve Bank of New York

17. % of Renters Who Plan to Buy Increasing Federal Reserve Bank of New York

18. “The more sustainable housing markets should allow for positive feedback loops in local economies, with strengthening job and income gains for residential real estate agents, mortgage bankers and home improvement workers.” - David Berson, Nationwide's SVP and chief economist

19. Today, we will… 1. Prove the housing market is primed for tremendous growth over the next 18 months 2. Debunk the myth that we are heading for a new housing bubble 3. Dispel the concerns potential buyers have regarding today’s mortgage environment

20. Existing Home Sales 2016 2015 2014

21. June HOUSING SUPPLY Year-Over-Year Last 12 Months NAR 7/2016

22. Buyer Traffic By State NAR

23. Seller Traffic By State NAR

24. The two reasons prices are continuing to appreciate Supply of Homes realtor.com

25. Forecasted Year-Over-Year % Change in Price by State CoreLogic

26. Home Price A nationwide panel of over one hundred economists, real estate experts and investment & market strategists.

27. PROJECTEDMean Percentage Appreciation Home Price Expectation Survey 2016 2Q

28. Cumulative House Appreciation by 2020 All Projections Bulls Bears Home Price Expectation Survey 2016 2Q

29. Today, we will… 1. Prove the housing market is primed for tremendous growth over the next 18 months 2. Debunk the myth that we are heading for a new housing bubble 3. Dispel the concerns potential buyers have regarding today’s mortgage environment

30. How Many Americans “Don’t Know”? 54% 40% 59% ???????????? Fannie Mae

31. Percentage who believe a 20% down payment is required to purchase a home Ipsos

32. Fannie Mae Requirements Minimum % Down Payment Required 3% Minimum Credit Score Required 620 Maximum Back-End DTI Ratio 45% * *up to 50% with compensating factors

33. “The high median credit scores are due to many millennials believing they won’t qualify with the score they have - and are waiting to apply for a mortgage until they have the score they think they need.” - Jonas Moe Ellie Mae Senior VP

34. “Consumers are cautious more than they have been in the past and thus the self-sidelining of cautious/discouraged consumers makes it appear as if credit is tightening. More consumer education such as counseling and financial literacy programs could be as or more successful in raising origination levels than introducing new lending products with lower credit standards.” CoreLogic MarketPulse Report

35. 30 Year FixedRate Mortgagesfrom Freddie Mac Freddie Mac 7/2016

36. Mortgage Rate Projections 7/2016

37. Mortgage Rates 30 Year Fixed Rate - Actual - Projected Freddie Mac, Fannie Mae, MBA, NAR

38. This Thursday, July 28th at 2PM EST You can register at: http://bit.ly/BBer728 BRIDGE Builders

42. Made high school varsity as an 8th grader Voted team captain as a freshman Won a Youth Basketball of America National Championship Won an AAU National Championship All State Player as a junior and senior Played Division I college basketball Went on to play basketball in Italy When he returns to that gym in the city, he is known as ‘snowflake’ Won Coach of the Year honors for leading his High School alma mater’s women’s basketball team to a county championship Coached women’s basketball at the Division III collegiate level

44. Coach Steven Harney